Privacy Statement Highlights

Effective Date: December 13, 2013

United States Cellular Corporation ("U.S. Cellular®") is dedicated to providing superior customer satisfaction and is committed to protecting your privacy. We take this responsibility seriously as a key component to earning and maintaining your trust. This overview provides highlights of the full U.S. Cellular Privacy Statement ("Privacy Statement"). By subscribing to our services or accessing our websites, you agree to our collection and use of your information as described in the Privacy Statement as may be amended from time to time. Certain products, services and websites that are U.S. Cellular branded or U.S. Cellular co-branded with a Third Party may have a privacy statement separate from this Privacy Statement that applies to those products, services, and websites. Before you access, use, link to or download these products, services or websites, you should review the applicable terms of service and privacy statement.

Collection of your Confidential Personal Information

U.S. Cellular may collect Confidential Personal Information about you for those purposes specified in this Privacy Statement, or as otherwise permitted by law. We may collect Confidential Personal Information from you through retail stores; over the phone; when you access or use our products, services, websites and online services; or when you post on our sponsored social media.

When you visit U.S. Cellular through one of our websites or online services, we automatically collect certain information such as your domain type, your IP address, and clickstream information to gauge the effectiveness of our websites, improve our online operations, enhance your online experience with customized content, and focus our marketing efforts to better meet the needs of our customers.

We may store small data files, known as cookies, or other technologies, on your computer or mobile browser when you visit certain websites. You can disable cookies. However, if you do so your experience on that website may be limited.

Third Parties that we use to place advertisements about our products and services on sites that are not operated by U.S. Cellular may use technologies such as cookies, web beacons, and similar technologies to collect, store and read information on your computer or mobile browser when you visit on of their websites. Third Party Advertisers may place cookies on your computer or mobile device when you are on a U.S. Cellular website to collect the preferences you demonstrate through your online activities on our websites and use them to provide personalized advertising that may be of interest to you when you are on other websites.

U.S. Cellular's products, services and websites are intended for general audiences. In order to respect the privacy of children online, U.S. Cellular does not knowingly collect, maintain or process Confidential Personal Information submitted by children under the age of 13 unless we first obtain permission from that child's parent or legal guardian.


Use of your Confidential Personal Information

We may use your Confidential Personal Information to provide you with and manage the services you request, communicate with you to maintain good customer relations or to suggest new products, services and websites that may be of interest, conduct industry or consumer surveys, manage, improve and troubleshoot our network and services, enforce our Terms of Service, or for any purpose otherwise permitted or required by law.

U.S. Cellular uses the information we collect when you access or use our products, services and websites to provide you with the products, services and information you requested. When you use our mobile applications or websites to order products or services, or to request information about them, we may use the information we have about you as we would use the same information obtained offline.


Sharing of your Confidential Personal Information

U.S. Cellular will not disclose your Confidential Personal Information without your express or implied consent outside of U.S. Cellular, its Affiliates, or Third Parties other than as described in this Privacy Statement. We may seek your consent to share your Customer Proprietary Network Information ("CPNI") with Affiliates and Third Parties with whom we have a relationship for the purposes of marketing its products and services. Depending on the circumstance, we may obtain your consent by providing notice and the ability to opt-out.

We may share certain Confidential Personal Information for purposes permitted by law without your consent such as to help initiate, render, bill, and collect for its products and services; as well as to provision and market its products, services and websites (including co-branded products, services and websites) to you.

U.S. Cellular does not sell your Confidential Personal Information without your consent other than to enforce our rights under the Terms of Service or as expressly stated in this Privacy Statement. We may share with or sell to Third Parties data we have collected about you that has been de-identified or aggregated in a manner that prevents others from identifying you. U.S. Cellular does not publish or support directories of our customers' wireless phone numbers nor do we make this information available, without your consent, for listing in public directories.


Accessing your Confidential Personal Information

U.S. Cellular provides account owners with the ability to authorize individuals ("Authorized Contacts") to make inquiries about or changes to their Confidential Personal Information. Account owners may add or remove an Authorized Contact from their account at any time. Account owners and their Authorized Contacts may be asked for information so we may authenticate them as an authorized party on the account before responding to inquires about or making changes to their Confidential Personal Information.

Account owners should be aware that any user of a mobile device on their account may have the ability through the use of certain mobile data applications to access Confidential Personal Information pertaining to that user and certain Account Information including, without limitation, usage of U.S. Cellular products and services. Any user of a mobile device on the account also may consent to the disclosure of their Confidential Personal Information and certain Account Information to third party mobile data application developers that request this information for their mobile data application.


Security of your Confidential Personal Information

U.S. Cellular takes reasonable security safeguards to protect against such risks as loss or unauthorized access, destruction, use, modification, or disclosure of Confidential Personal Information. We restrict access to Confidential Personal Information to those who need to know for the purposes outlined in this Privacy Statement.

Account Owners and their Authorized Contacts are required to establish a PIN on their account for added account protection. Account owners and their Authorized Contacts should not provide their Account Information, PIN, or online password with unauthorized parties.


Customer Proprietary Network Information ("CPNI")

Customer Proprietary Network Information ("CPNI") refers to and includes information that we have about you by virtue of our relationship with you as your wireless service provider. This includes information about your account usage such as the type and quantity of the services you subscribe to and other details about your calling, text messaging, or picture messaging plan. Use of CPNI is subject to federal laws and regulations with which U.S. Cellular is required to comply.

When you become a customer of U.S. Cellular and no later than every two years thereafter, we will send you a notice explaining your rights concerning CPNI.


Personally Identifiable Wireless Location Information

U.S. Cellular's network receives and tracks location information so that we may route communications, deliver wireless content and properly bill customers for our services. We may also disclose location information to other parties as permitted by you and your users, or by applicable law, including but not limited to public safety, fire service or law enforcement officials in emergency situations, and to other parties which provide location-based services that track the location of the mobile device using our network with or without our cooperation.

Once a mobile device's location information is transferred from U.S. Cellular to the party that provides the location-based service, that party's privacy policy will govern uses of your location information.


Communication Preferences

If you do not want U.S. Cellular to use your Confidential Personal Information to contact you for marketing or solicitation purposes (excluding notices about your existing account), please contact us via e-mail or write to us at the following address:

U.S. Cellular
Attn: Customer Resolutions Support
P.O. Box 1489
Bolingbrook, IL 60440


Enforcement of and Changes to this Privacy Statement

Our employees and those of our Affiliates are trained regarding their responsibilities to safeguard your privacy. They are required to adhere to a Code of Business Conduct, this Privacy Statement, and U.S. Cellular's policies which support our commitment to protecting your privacy.

We may occasionally update this Privacy Statement to reflect changes in our services and your feedback. When we post changes to this Privacy Statement, we will revise the effective date at the top of this Privacy Statement. We encourage you to periodically review this Privacy Statement to be kept informed about U.S. Cellular's privacy practices.


Contacting Us

U.S. Cellular welcomes your comments regarding this Privacy Statement. If you have questions about this Privacy Statement or believe that we have not adhered to it, please email us, call us or write to us at the following address:

U.S. Cellular
Attn: Director of Privacy
8410 W. Bryn Mawr Ave.
Chicago, Il. 60631-3486
Telephone: 773-399-8900