Medford, Ore. (July 23, 2021) – Wildfire season has begun, and along with record
breaking heat on the West Coast, it is essential for residents to be prepared for any impacts in their
communities. Wildfires can be unpredictable, quickly changing in size and direction, so it’s important
to be safe, connected and stay ahead of a crisis. Wireless devices are one of the most important tools
that residents have in a wildfire emergency to help them stay connected to the people and information
they need to stay safe.
To help ensure connectivity for first responders, public safety officials, local businesses and
residents, UScellular’s network team works year-round to prepare its network for natural disasters,
severe weather and other emergency situations. Additionally, once a disaster occurs, a team of
associates – both local and from around the country – are ready to jump into action to assist in
UScellular has taken several steps to prepare its network for wildfire season:
- Data Priority for Public Safety: UScellular offers emergency responder customers a
Data Priority solution
that separates mission-critical data from commercial and consumer traffic. This service provides first
responders and critical support teams with consistent high-quality service, priority on the network
preemption over non-essential data, helping to ensure that they have access to vital services no
- A Hardened Network with Artificial Intelligence: UScellular’s network was designed
to withstand shifts in
bandwidth needs and has built-in capacity to handle increases in voice, text and data traffic. Using
systems, UScellular’s network automatically optimizes and self-heals as external conditions change.
- Local Expertise: The company’s local network teams regularly monitor the network,
track usage patterns and
make modifications as needed to ensure connectivity. They also remain in contact with first
assist in recovery efforts, and local stores can offer support for
the community by providing free wireless
chargers during emergencies.
- Coordinated Efforts: UScellular has a robust Emergency Operations Playbook that
details how local
operations teams work in conjunction with the company’s National Network Operations Center on
on-the-ground actions and communications prior to and during a wildfire.
- Network Backup: UScellular has permanent generators at many of its cell sites in
the Northwest Region and
has portable generators that can be deployed as needed. These generators undergo annual preventative
maintenance and are fueled in advance of emergencies.
UScellular also recommends tips to help residents be prepared:
- Emergency Contact List: Create a physical and digital list that has phone numbers and email addresses
of police, fire, hospital, schools and other essential contacts. Also have an “In Case of Emergency”
contact in your phone so first responders know who to contact.
- Charge Devices: If you have advance notice of a wildfire in the area, ensure your devices are fully
charged. This should include phones, laptops, tablets, flashlights and other electronic devices.
- Make a “Go Bag”: Have a bag packed with a car charger and additional portable chargers ready to go.
- Emergency Alerts: Be aware of wildfires and evacuation orders in your area. Most counties in the area
have emergency alerts that you can sign up for, and UScellular provides Wireless Emergency Alerts (WEA)
at no additional charge to its customers.
- Have "Before" Photos: Use your phone to keep up to date photos or videos of the interior and exterior
of your property for insurance purposes.
- Download Apps: Free apps from FEMA, AccuWeather and local news stations are available on Google Play
or the Apple App Store.
UScellular is the fourth-largest full-service wireless carrier in the United States, providing national
network coverage and industry-leading innovations designed to elevate the customer experience. The
Chicago-based carrier is building a stronger network with the latest 5G
technology and offers a wide range of communication services that enhance consumers’ lives,
increase the competitiveness of local businesses and improve the efficiency of government operations. To
learn more about UScellular, visit one of its retail stores or www.uscellular.com. To get the latest news, promos and videos, connect with
UScellular on Facebook.com/uscellular,
Twitter.com/uscellular and YouTube.com/uscellularcorp.
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For more information, contact: