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U.S. Cellular Enhances In-Store Experience with Dedicated Samsung Space

The company is the first wireless provider in the U.S. to offer Samsung product-focused 'store-within-a-store' experience in company-owned stores

CHICAGO (August 18, 2016) – U.S. Cellular (NYSE: USM) unveiled its Samsung 'store-within-a-store' concept today at a store in Madison, Wis. The company is the first wireless provider in the U.S. to offer a Samsung product-focused store-within-a-store experience to customers in company-owned stores.

The concept, which consists of a 100 square-foot dedicated branded Samsung experience area within a U.S. Cellular store, is set to roll out at approximately 57 retail store locations now through October.

Each Samsung store-within-a-store includes an interactive, one of a kind, virtual host, designed to help customers learn key features and benefits of the latest Samsung devices. The virtual host will respond to the customer and guide them through the devices on display. Staffed by specially trained U.S. Cellular associates, the area also provides customers with the ability to immerse themselves into Samsung's full range of products — including the Galaxy Note7, Galaxy S7, Gear VR headset, Gear S2 Smartwatch store-within-a-store experience and more.

"As the first of any U.S. wireless carriers to offer a Samsung product-focused store-within-a-store concept in its company-owned stores this collaboration demonstrates how U.S. Cellular is redefining and enriching the customer experience," said Joe Settimi, vice president of marketing for U.S. Cellular. "This dedicated area allows us to provide even better service to our customers without compromising their need to confidently purchase or learn more about a device that meets their needs."

About U.S. Cellular
U.S. Cellular is the fifth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by a high-quality network in big and small cities and rural communities, and currently, 99 percent of customers have access to 4G LTE speeds. U.S. Cellular was named a J.D. Power and Associates Customer Champion in 2014 for the third time in four years. To learn more about U.S. Cellular, visit one of its retail stores or To get the latest news, promos and videos, connect with U.S. Cellular on, and

Samsung, Galaxy Note, Galaxy S, Gear VR and Gear S2 are all trademarks of Samsung Electronics Co., Ltd.

U.S. Cellular
Iman Jefferson