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U.S. CELLULAR GUARANTEES TO BEAT VERIZON AND AT&T PLANS

CHICAGO (July 16, 2015) – U.S. Cellular (NYSE: USM) is so confident that it provides the best value in wireless that beginning today, the company is offering a guarantee that it can offer a better plan than Verizon and AT&T or it will give people $50. Consumers and businesses can bring their current Verizon or AT&T bill to any U.S. Cellular retail store, and if their current plan can't be outdone, they will receive a $50 promotional card.

"At U.S. Cellular, we're confident that we offer the best shared data plans available for a wide variety of customer needs, so we wanted to go a step farther and guarantee it," said Joe Settimi, vice president of marketing for U.S. Cellular. "When you combine these unbeatable plans with our high-quality network that offers national coverage along with the finest devices available, the customer experience we provide is second to none."

To qualify for the guarantee, customers must port their number from Verizon or AT&T and choose one of U.S. Cellular's Shared Connect plans with installment pricing. The guarantee applies to the monthly recurring price plan only. With U.S. Cellular's $0 down, 0% APR installment pricing, qualified customers pay tax on a new device at the point of sale, and then make 20 monthly payments that are conveniently added to their wireless bill. Customers can upgrade this device in as little as 12 months if they trade it in for the latest model. They can also choose to pay off the full balance of their device anytime they want.

In addition to the plan guarantee, U.S. Cellular is also offering an unlimited contract payoff, which covers customers' early termination fee or remaining device balance with their current carrier, no matter the cost. Anyone who ports their number from another carrier, chooses a Shared Connect plan with installment pricing and Device Protection+, turns in their current working device, and sends in their final bill with the early termination fee or remaining device balance on it will receive a prepaid debit card for that amount.

New Retail Installment Contract, Shared Connect Plan, $25 Activation Fee, and credit approval required. Guarantee: Must port-in number from Verizon or AT&T on comparable Shared Data Plan. $50 U.S. Cellular Promo Card issued by Metabank® member FDIC. Valid for purchase in-store or online. Contract Payoff: Customer must register for My Account, Device Protection+ and turn-in all active devices from former carriers plan. Customer will be reimbursed for the ETF or remaining device balance reflected on the final bill. Reimbursement in the form of a U.S. Cellular MasterCard® Debit Card issued by MetaBank® Member FDIC, pursuant to license from MasterCard International Incorporated. This card does not have cash access and can be used at any merchant location that accepts MasterCard Debit Cards within the U.S. only. Card valid through expiration date shown on front of card. Valid for up to six Consumer lines and 25 Business lines. Other restrictions apply. See store for details.

About U.S. Cellular
U.S. Cellular is the fifth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by a high-quality network in big and small cities and rural communities. Currently, 94 percent of customers have access to 4G LTE speeds, and 98 percent will have access by the end of 2015. U.S. Cellular was named a J.D. Power and Associates Customer Champion in 2014 for the third time in four years. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.


For more information, contact:
Kevin Schuster, Public Relations Counsel
Cell: 402.917.6001
kschuster@lukaspartners.com

Katie Frey, Comm. Mgr, U.S. Cellular
Office: 773-355-3275
katie.frey@uscellular.com