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U.S. CELLULAR OPENS INTERACTIVE, DIGITAL STORE IN WEST DES MOINES

High-Concept Store Offers Unique Customer Experience

WEST DES MOINES, Iowa, March 13, 2015 – To make shopping for wireless service an easy and enjoyable experience for West Des Moines customers, U.S. Cellular has opened a new retail location at 1580 Valley West Drive, which is across from Valley West Mall. The new high-engagement store layout shows off the latest devices, accessories and technology. It was designed with customers in mind.

"At U.S. Cellular, we focus on providing the best wireless experience for our customers through positive store interactions and the most knowledgeable associates in the industry," said Erryn Andersen, U.S. Cellular's director of sales for Iowa and Nebraska. "We're thrilled to bring this high-concept store to West Des Moines. We encourage everyone to stop in and learn about how you can get national coverage and a high-quality network that works where you live, work and play."

This highly experiential store was built with state-of-the-art features that make shopping for the latest smartphones, tablets and accessories a fun and pleasant experience. Updates include an expanded device discovery zone, a connected devices engagement counter and a lounge.

The new West Des Moines store also has a large showroom and features multiple phone bars with interactive screens designed to allow customers hands-on access to the latest devices from Apple and Samsung, along with U.S. Cellular's OnLook Digital System, a self-installed home automation and security system that can be managed via a smartphone, tablet or computer.

U.S. Cellular invested $390,000 in the West Des Moines store, which employs 10 associates. It is open from 10 a.m. to 8 p.m. Monday through Friday, 10 a.m. to 7 p.m. Saturday and noon to 5 p.m. Sunday. For more information, contact the store at 515-224-7200.

About U.S. Cellular
U.S. Cellular is the fifth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by a high-quality network in big and small cities and rural communities. Currently, 93 percent of customers have access to 4G LTE speeds. U.S. Cellular was named a J.D. Power and Associates Customer Champion in 2014 for the third time in four years. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.

Media Contact
Katie Frey, U.S. Cellular
Cell: 773.317.0002
Katie.frey@uscellular.com

Kevin Schuster, Public Relations Counsel
Cell: 402.917.6001
kschuster@lukaspartners.com