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South Medford High School Wins $25,000 in U.S. Cellular's "Battle of the Stands" Competition

Medford, Ore. (November 18, 2015) – South Medford High School is the winner of U.S. Cellular's "Battle of the Stands" competition and has won $25,000 to use however they choose. South Medford beat out seven other schools across the country by having the loudest and most engaged fans amongst the schools competing.

"We know we have the greatest fans here at South Medford, and we are very excited to have this money to improve our students' education experience," said Damian Crowson, principal of South Medford High School. "We want to thank U.S. Cellular for including us in the competition, and we can't wait to put the $25,000 to good use."

Throughout this high school football season, U.S. Cellular challenged eight schools in the "Battle of the Stands" competition to see which school had the loudest fans. The company measured the crowd cheers at designated games, and fans of the schools were also able to add their own "digital cheer" online. South Medford generated 158,390 total decibels from the game against Thurston High School and from the "digital cheers" on They competed against other high schools in Illinois, Iowa, North Carolina, Oklahoma, Tennessee and Wisconsin.

"We want to congratulate South Medford High School fans for bringing their enthusiasm and for being the loudest fans in the country," said Jeff Heeley, director of sales for U.S. Cellular in the Northwest market. "As a company that strives to be a part of our local communities, we were thrilled to see our friends, neighbors and the fans from all of the schools come together to support their football teams. We are excited to see how they use the money."

As part of U.S. Cellular's "A Season of Tradition" program, the company set out to celebrate the fans of high schools sports and some of the unique rituals that have been passed on over the years. Documentary videos, user submitted traditions and the final "Battle of the Stands" rankings can all be seen at

Official rules for "Battle of the Stands" may be found at

About U.S. Cellular
U.S. Cellular is the fifth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by a high-quality network in big and small cities and rural communities, and currently, 99 percent of customers have access to 4G LTE speeds. U.S. Cellular was named a J.D. Power and Associates Customer Champion in 2014 for the third time in four years. To learn more about U.S. Cellular, visit one of its retail stores or To get the latest news, promos and videos, connect with U.S. Cellular on, and

U.S. Cellular
Katie Frey