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U.S. Cellular Celebrates Grand Opening of Interactive, Digital Store in Machesney Park

High-concept store shows commitment to Rockford area, provides unique customer experience

Machesney Park, Ill. (May 6, 2014) – U.S. Cellular (NYSE: USM) will celebrate the grand opening of a newly remodeled digital store in Machesney Park May 8-11 with a ribbon cutting with The Parks Chamber of Commerce at 10 a.m. on May 8. The store renovation is the latest initiative by the company as part of its commitment to the Northern Illinois area.

"At U.S. Cellular, have been proud members of the Rockford area community for the past 15 years, and we want to provide the world's best wireless experience for our customers here," said Scott Preston, Area Sales Manager for U.S. Cellular in Northern Illinois. " We are committed to investing in the areas where our customers work, live and play, so we're bringing this high-concept store to Machesney Park residents following the launch of our specialized Device Workshops pilot program featuring iPhone and iPad, which recently debuted at this location."

U.S. Cellular invested $23.7 million throughout Illinois in network enhancements, store upgrades and the Calling All Communities program in 2013. This year, U.S. Cellular is continuing its commitment to Illinois and the Rockford area with this $370,000 renovation that nearly doubled the store size to 3,200 square feet. The Machesney Park location will continue to employ 12 associates, with 34 total associates in the Rockford area. Outside of the stores, the company will continue to have a strong presence this summer through a variety of volunteer activities with the Northern Illinois Food Bank and the United Way for the National Day of Caring, in addition to local event sponsorships.

The highly experiential store has a 1,900 square-foot showroom and features three phone bars to give customers hands-on access to the latest devices and accessories. It has a lounge area for customers and U.S. Cellular associates to engage in a more comfortable shopping experience, as well as an improved service center with an on-site technician. Customers will be guided through the advanced features and functions on their new devices that keep them organized and enhance their lives.

U.S. Cellular keeps customers connected with devices for a variety of needs, from 4G LTE smartphones, tablets, and hotspots to vehicle monitoring and home phone and Internet solutions. At this remodeled store, customers can test out this line-up of devices, including the Samsung Galaxy S 5 and a variety of Apple products. Rockford-area customers also enjoy fast web browsing and quick app downloads with access to 4G LTE speeds that are up to 10 times faster than 3G.

In addition to the remodeled store in Machesney Park, U.S. Cellular has also committed $210,000, $70,000 per store, for remodels at authorized agent stores in the Rockford area which include:

  • Quality Cellular, 2430 Charles Street, Rockford
  • Dr. Detail's, 3708 N. Main Street, Rockford
  • Quality Cellular, 3927 W. Riverside, Rockford

The Machesney Park store is located at 1516 West Lane and is open from 10:00 a.m. to 9:00 p.m. Monday through Friday; 10:00 a.m. to 8:00 p.m. Saturday; and 11:00 a.m. to 6:00 p.m. Sunday. For more information, contact the store at 815-633-2210.

4G LTE service provided through King Street Wireless, a partner of U.S. Cellular. LTE is a trademark of ETSI.

About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed network that has the highest call quality of any national carrier. Currently, nearly 90 percent of customers have access to 4G LTE speeds. U.S. Cellular was named a J.D. Power and Associates Customer Champion in 2014 for the third time in four years. To learn more about U.S. Cellular, visit one of its retail stores or To get the latest news, promos and videos, connect with U.S. Cellular on, and

Media Contact
Katie Frey, U.S. Cellular

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