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U.S. Cellular Celebrates Opening of Interactive, Digital Store in Sturgeon Bay

High-concept store offers unique customer experience

Sturgeon Bay, Wisc.(May 15, 2013) – Whether you prefer to call and text or you are a technology enthusiast who wants all the bells and whistles of a power-packed smartphone, U.S. Cellular (NYSE: USM) encourages customers to visit its new location in Sturgeon Bay at 1425 Egg Harbor Rd, opening on Mon., May 20 and also during its grand opening celebration on Fri., June 21 – 23. A ribbon cutting ceremony with the Sturgeon Bay Visitor Bureau will be held on Fri., June 21 at 10 a.m. The public is invited to enjoy food and refreshments and experience everything the new store has to offer.

"At U.S. Cellular, we treat our customers like neighbors not numbers, and our stores are designed with them in mind," said Laurie Poellinger, director of sales for U.S. Cellular in Wisconsin. "We're thrilled to bring this high-concept store to Sturgeon Bay and the surrounding area. This new store is built with state-of-the-art features that make shopping an easy and enjoyable experience. This store is the perfect complement to our cutting-edge device lineup and the unique benefits of being a U.S. Cellular customer."

Moving from a grocery store kiosk that previously served U.S. Cellular customers, the opening marks the first free standing U.S. Cellular store in the area. The highly experiential store has four work stations and a service center and features interactive touch screens so customers can easily compare phones, features and plans. Customers and U.S. Cellular associates will be able to engage in a more comfortable shopping experience.

Customers can test out U.S. Cellular's cutting-edge devices that include the 4G LTE Samsung Galaxy S® 4 and other Android-powered, Windows Phone and BlackBerry® devices. There is also a special 'Buy One, Get One Free' promotion on the Motorola M. Customers will enjoy faster web browsing and quick app downloads with access to U.S. Cellular's high-speed nationwide network.

The Sturgeon Bay store employs five associates and is open from 10 a.m. to 8 p.m. Monday through Friday, 9 a.m. – 5 p.m. Saturday and 11 a.m. to 5 p.m. Sunday. For more information, contact the store at 920-559-0030.

4G LTE service provided through King Street Wireless, a partner of U.S. Cellular. LTE is a trademark of ETSI.

About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong lineup of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. Currently, 61 percent of customers have access to 4G LTE speeds and 87 percent will have access by the end of 2013. U.S. Cellular was named a J.D. Power and Associates Customer Service Champion in 2012 for the second year in a row. To learn more about U.S. Cellular, visit one of its retail stores or To get the latest news, promos and videos, connect with U.S. Cellular on, and

For more information:

Pepe Maldonado
Public Relations Counsel
Office: 312-228-6821

Laura Lualhati
Media Relations, U.S. Cellular
Office: 773-399-4849