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U.S. Cellular Celebrates Opening of Interactive, Digital Store in Prairie du Chien

High-concept store offers unique customer experience

Prairie du Chien, Wisc. (Mar. 26, 2013) – Whether you prefer to call and text or you are a technology enthusiast who wants all the bells and whistles of a power-packed smartphone, U.S. Cellular (NYSE: USM) encourages customers to visit its new location in Prairie du Chien at 37885 Selch Road opening on Mon., April 8 and also during its grand opening celebration on Fri., April 19 – 21. A ribbon cutting ceremony with the Prairie du Chien Area Chamber of Commerce will be held on Fri., April 19 at 4 p.m. The public is invited to enjoy food and refreshments and experience everything the new store has to offer.

"At U.S. Cellular, we treat our customers like neighbors not numbers, and our stores are designed with them in mind," said Laurie Poellinger, director of sales for U.S. Cellular in Wisconsin. "We're thrilled to bring this high-concept store to Prairie du Chien and the surrounding area. This new store is built with state-of-the-art features that make shopping an easy and enjoyable experience. This store is the perfect complement to our cutting-edge device lineup, 4G LTE network and the unique benefits of being a U.S. Cellular customer."

Moving from a grocery store kiosk that previously served U.S. Cellular customers, the opening marks the first free standing U.S. Cellular store in the area. The highly experiential store has six work stations and a full service center and features interactive touch screens so customers can easily compare phones, features and plans. Customers and U.S. Cellular associates will be able to engage in a more comfortable shopping experience. Convenient queuing stations let customers keep track of their place in line if they are waiting for service.

Customers can test out U.S. Cellular's cutting-edge devices that include the 4G LTE Samsung Galaxy S® III and other Android-powered, Windows Phone and BlackBerry® devices. There is also a special 'Buy One, Get One Free' promotion on the Motorola M. Customers will enjoy speeds of up to 10 times faster than 3G with the 4G LTE network in the Southwest Wisconsin/Northeast Iowa area with U.S. Cellular.

The Prairie du Chien store employs 11 associates and is open from 10 a.m. to 8 p.m. Monday through Friday, 10 a.m. to 6 p.m. Saturday and 12 p.m. to 5 p.m. Sunday. For more information, contact the store at 608-326-7016.

4G LTE service provided through King Street Wireless, a partner of U.S. Cellular. LTE is a trademark of ETSI.

About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. By the end of 2012, 58 percent of customers will have access to 4G LTE speeds. U.S. Cellular was named a J.D. Power and Associates Customer Service Champion in 2012 for the second year in a row. To learn more about U.S. Cellular, visit one of its retail stores or To get the latest news, promos and videos, connect with U.S. Cellular on, and

For more information:

Pepe Maldonado
Public Relations Counsel
Office: 312-228-6821

Laura Lualhati
Media Relations, U.S. Cellular