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Store is Larger to Accommodate Growth, Better Serve Customers

WILKESBORO, N.C. (Sept. 24, 2012) – Whether you prefer to call and text or you are a technology enthusiast who wants all the bells and whistles of a power-packed smartphone, U.S. Cellular (NYSE: USM) encourages customers to visit its relocated location in Wilkesboro at 1809 US Highway 421 opening on September 28. Along with better accessibility, at the 1,600 sq.-foot store, customers can speak with an associate about the many benefits of being a U.S. Cellular customer, such as new devices faster without resigning contracts and the only points-based reward program in wireless.

"At U.S. Cellular we treat our customers like neighbors not numbers and our stores are designed with them in mind," said Dana Dorcas, director of sales for U.S. Cellular in the Mid-Atlantic. "We are committed to delivering products and services that simplify and enhance our customers' daily lives, and our associates are always eager to help."

The location provides a comfortable environment for associates to help customers choose the best plans and phones for their needs. Customers will be guided through the advanced features and functions on their new devices that keep them organized and enhance their lives. There are additional work stations. The store employs eight associates, features product information displays and interactive phone demonstration stations, and will feature an expanded service center with an on-site service technician later in the year.

Customers can test out U.S. Cellular's cutting-edge devices that include the Samsung Galaxy S® III and other Android-powered, Windows Phone and BlackBerry® devices. Customers will enjoy faster web browsing and quick app downloads with access to U.S. Cellular's high-speed nationwide network.

U.S. Cellular is also reminding residents to stop by the new store to pick up a voting code to vote for their local school as part of the company's Calling All Communities campaign, which will award $1 million to schools. The school that garners the most community votes will win $150,000 and the next 17 schools with the most votes will receive $50,000.

The store is open from 10 a.m. to 8 p.m. Monday through Friday, 10 a.m. to 7 p.m. Saturday and noon to 5 p.m. Sunday. For more information, contact the store at 336-838-2355.

About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. Currently, 31 percent of customers have access to 4G LTE speeds and 58 percent will have access by the end of 2012. U.S. Cellular was named a J.D. Power and Associates Customer Service Champion in 2012 for the second year in a row. To learn more about U.S. Cellular, visit one of its retail stores or To get the latest news, promos and videos, connect with U.S. Cellular on, and

For more information:
Melissa Watkins
Public Relations Counsel
Cell: 804-402-5316

Laura Lualhati
U.S. Cellular