Press Room

Company News


School Brings Home $50,000 in Wireless Carrier's $1 Million Nationwide Contest; Principal Makes Good on Promise to Wear a Mohawk

KNOXVILLE, Tenn. (Nov. 18, 2011) – Pickett County K-8 School in Byrdstown recently celebrated its victory as a 2011 Champion in U.S. Cellular's Calling All Communities campaign with an enthusiastic pep rally for the school and community.

The school recently won $50,000 through U.S. Cellular's Calling All Communities campaign and held a festive celebration on Nov. 17 featuring an all-school assembly with music, prizes and more. Cellby, the U.S. Cellular mascot, was on hand to hype the crowd as a packed gym of students and teachers cheered and clapped U.S. Cellular thunder sticks high in the air.

The faculty members wore t-shirts honoring the school as U.S. Cellular "$50K" winners and rolled out banners that read "Thank You U.S. Cellular!" and "Thank You to everyone who supported us!"

"We want to thank everyone in the community because it really took everyone for us to win, and we thank U.S. Cellular," said Kenny Tompkins, principal of Pickett County K-8 School. "We plan to use some of the prize money to upgrade technology, which we wouldn't have the funds to accomplish otherwise."

During the campaign, Principal Tompkins promised students that if their school won the prize money, he would shave his hair into a mohawk, and the celebration concluded with him keeping his word. Students cheered as Principal Tompkins had his hair shaved, spiked and then spray-painted a variety of bright colors. To top it all off, everyone then enjoyed Dilly Bar ice cream treats provided by Dairy Queen.

"The students were pretty excited about Principal Tompkins getting a mohawk, but the biggest thrill was celebrating the $50,000 prize," said Jack Brundige, director of sales for U.S. Cellular in Tennessee. "It was great to celebrate this community's win with them, and we had a lot of fun. U.S. Cellular is proud to continue our commitment to education, which is one of the reasons we have the happiest customers in wireless."

This is the third year that U.S. Cellular has awarded $1 million to schools through Calling All Communities. The campaign grew significantly this year, with more than 1.5 million votes being cast for 2,700 schools nationwide. Since the program began in 2009, Tennessee schools have won $650,000.

This year, Tennessee boasts a total of three Calling All Communities champions. In addition to Pickett County K-8 School, Capshaw Elementary School in Cookeville and Seymour Primary School in Seymour are among 18 winners in the wireless carrier's nationwide $1 million contest. Through this year's contest, a total of 17 schools received $50,000 each, and the school with the most votes earned the top prize of $150,000. The grand prize winner was Seymour Primary School. Winnings can be used any way the school sees fit to enhance students' learning experience.

For more information about Calling All Communities, U.S. Cellular's cutting-edge lineup of products and services and its high-speed nationwide network, visit or U.S. Cellular's Facebook page.

About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. U.S. Cellular was named a J.D. Power and Associates 2011 Customer Service Champion and received PC Magazine's 2011 Readers' Choice Award.To learn more about U.S. Cellular, visit one of its retail stores or To get the latest news, promos and videos, connect with U.S. Cellular on, and