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YAKIMA, Wash. - November 17, 2010 – Joe Cabrera has been promoted to director of sales for the communities U.S. Cellular serves in Washington and Oregon. Cabrera, who leads all sales activities for U.S. Cellular in those areas, has been with the company for seven years.

In his new role, Cabrera ensures that his teams of associates are successfully educating customers and potential customers about The Belief Project, an array of innovative initiatives like "no contract after the first" with automatic upgrades to the newest phones at promotional prices every 18 months. Just for being a customer, U.S. Cellular gives valuable rewards to use for phone upgrades in as little as 10 months depending on the customer's plan, additional lines, phones, accessories, and ringtones. These initiatives were created to elevate the customer experience.

"Joe's experience and passion for delighting our customers make him an exceptional leader for our associates in Washington and Oregon," said Nancy Fratzke, interim vice president of sales for U.S. Cellular's West Region. "We noticed that wireless customers share some common frustrations about their service and Joe will help us demonstrate how we're fixing them, one project at a time."

Prior to his current role, Cabrera was an area sales manager in Oklahoma City, and he held the same position in Tulsa, Okla., and Joplin, Mo. He has also served as Tulsa's regional manager of financial planning and analysis. Cabrera is a graduate of Texas A & M University.

About The Belief Project
Launched Oct. 1, The Belief Project recognizes customer loyalty with national bundled rate plans that offer customers the freedom to enjoy industry-leading benefits without signing continuous contracts – like new phones at promotional prices every 18 months that can be accelerated with points.

With "no contract after the first," new customers fulfill an initial two-year commitment and never have to sign another contract again. Existing customers who switch to the new Belief Plans can simply finish the remainder of their term without extending their current contract.

Customers automatically get valuable rewards just for being a customer that can be used for faster phone upgrades in as little as 10 months depending on their Belief Plan. Rewards can also be used to get additional lines, phones, accessories, and ringtones.

The Belief Project also includes the industry's only Phone Replacement program. If a customer's phone accidentally breaks or stops working, U.S. Cellular replaces it with the same or similar model at no additional cost. Customers also can save up to 5 percent on their monthly plans for setting up autopay and paperless billing.

These innovative initiatives were developed to address consumers' common frustrations with wireless, elevate the customer experience and create a human relationship, not a contractual one. For more information about The Belief Project, visit

About U.S. Cellular
U.S. Cellular is committed to fixing wireless one project at a time. The Chicago-based carrier, named one of Forbes Magazine's 2010 "Most Trustworthy Companies," recently unveiled The Belief Project, a series of industry-first, innovative solutions designed to elevate the customer experience. The Belief Project complements U.S. Cellular's growing catalog of cutting-edge phones, all backed by its high-speed nationwide network. To learn more about the company visit one of its retail stores or You can also check out U.S. Cellular on Facebook.