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U.S. Cellular Partners with Gearworks for Location-based Mobile Applications

Wireless carrier partners with Gearworks to deliver location-based mobile applications to business customers seeking to improve productivity of their mobile workforces

MINNEAPOLIS, January 20, 2009 ––Gearworks, a leading provider of location-based mobile business applications, today announced a partnership with U.S. Cellular, the nation's sixth largest wireless carrier. U.S. Cellular will deliver Gearworks' etrace® portfolio of location-based mobile applications on-deck to its business customers in 26 states.

etrace® by Gearworks is a powerful wireless and Web-based mobile workforce management solution that enables businesses of all sizes and across many industries to supervise and optimize their personnel and activities in the field as easily as they do in the office. Using etrace, companies can track their mobile workers' location, travel times and time on jobs, as well as wirelessly dispatch jobs and capture vital field data via customizable mobile forms. With the available audible turn-by-turn navigation feature, workers can be assured of taking the most direct route. Customers purchase etrace from U. S. Cellular and are billed monthly.

"U.S. Cellular prides itself on providing wireless solutions that help our business customers improve their competitiveness and bottom-lines," said Ed Perez, Sr. Dir. Data Strategy & Services at U.S. Cellular. "etrace by Gearworks is a great example in that it provides our business customers with the wireless tools they need to revolutionize the efficiency and effectiveness of their mobile workforces."

Four etrace packages will be made available by U.S. Cellular at launch:

  • etrace® Expressway – Enables organizations to rapidly locate mobile workers on robust maps and provides audible, turn-by-turn navigation and custom alerts tailored to worker movements. Available exclusively through U.S. Cellular.
  • etrace® Standard – Provides worker locating features plus mobile timecards, enabling workers to punch in/out for shifts and enter job information directly into their handsets.
  • etrace® Pro – Combines the features of Standard and adds robust job dispatching, customizable forms and navigation to streamline fuel sophistication reports and integrate data in the field with back-office payroll.
  • etrace® Pro with Nav – Includes all of the functionality of the Pro package, as well as audible, turn-by-turn driving directions to guide workers to customer locations quickly and safely.
By leveraging Gearworks' AppmosphereTM Mobile Integration Solutions, U. S. Cellular etrace customers can integrate with their critical back-office business applications for seamless end-to-end functionality.

Deploying etrace across mobile workforces enables U.S. Cellular business customers to benefit from reduced overtime, increased productivity, fuel savings and improved customer service. Depending on the specific deployment, return on investment can often be achieved in a matter of weeks.

"We are delighted to have U.S. Cellular join the ranks of wireless carriers delivering Gearworks-powered mobile business applications to their customers," said Todd Krautkremer, president and chief executive officer for Gearworks. "Leveraging the flexibility of our Appmosphere carrier-class mobile application delivery platform, we are able to offer U.S. Cellular a portfolio of location-based mobile business applications designed to meet the specific needs of their network and their customers."

About U.S. Cellular
The 8,700 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular offers a wide range of plans to meet customer needs including unlimited national plans, plans with unlimited incoming calls and prepaid plan options. Phones such as the BlackBerry® Pearl and Curve and the touch screen Samsung Delve offer e-mail, web-browsing and many features customers are looking for. Based in Chicago, U.S. Cellular is the nation's sixth-largest wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or

About Gearworks
Gearworks provides an industry-leading carrier-class platform for location-based mobile applications that help businesses reduce fuel, overtime, and other operating costs, increase employee productivity and safety, and improve customer satisfaction. Through the Gearworks AppmosphereTM platform, wireless carriers deliver location-based mobile business applications to market faster, software vendors mobilize their applications easily, and enterprises cost-effectively integrate and deploy their back-office applications and business processes to their mobile workforce through any wireless carrier on any mobile device. Appmosphere is the technology foundation for Gearworks' mobile workforce management applications, including etrace®, OnCare by GearworksTM and other carrier-branded products. With Appmosphere and its applications, the company serves thousands of small-to-medium-sized business and enterprise customers across a broad range of industries — including healthcare, field service, home and store delivery, construction, utilities and government services.