Press Room

Company News


Wisconsin Dells, Wis., August 17, 2009 – U.S. Cellular recently completed construction of an additional cell site in the Wisconsin Dells area to improve call quality for its customers. The new site will increase U.S. Cellular's coverage at Christmas Mountain and along Highway H between Wisconsin Dells and Reedsburg.

"Your cell phone is your lifeline to the people who are most important to you," said Chris Rathsack, director of sales for U.S. Cellular in Wisconsin. "We're here to keep you connected."

This new site is part of U.S. Cellular's recently-launched 3G Mobile Broadband network in Wisconsin, which allows customers to access data on their cell phones 10 times faster than before and at no additional cost. With 3G speeds browsing the Web on a smartphone is very similar to the experience on a desktop computer. Web pages open faster and customers can send and receive large e-mail attachments. Downloads with average speeds of 768 Kbps, take less time and picture and video messages are delivered more quickly. Uploads have an average speed of 200 Kbps. The difference is like going from dial-up to DSL on your desktop.

U.S. Cellular has a team of network engineers who drive all over the coverage area to test signal strength and call quality. The company also listens to customer feedback to determine the best locations for new cell sites.

"The Wisconsin Dells to Reedsburg corridor needed additional quality wireless service. As a result, we identified the area as a priority," added Rathsack. U.S. Cellular has led the effort to preserve federal support for rural wireless development through Connecting Rural America (, a grassroots coalition of concerned citizens, community leaders and elected officials working for equality in wireless telecommunications. Its goal is to provide rural communities with the same access to technology as their urban counterparts.

About U.S. Cellular
The 9,000 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Curve, HTC Touch Pro and the touch-screen Samsung Delve, which offer e-mail and Web access. Based in Chicago, U.S. Cellular is the nation's fifth-largest full-service wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or