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ROANOKE RAPIDS, N.C., June 6, 2009 – U.S. Cellular recently completed construction of an additional cell site in the Roanoke Rapids to improve call quality for its customers. The site will increase U.S. Cellular's in-building coverage and provide additional capacity around the junction of U.S. 158 and I-95 as well as the Carolina Crossroads Music and Entertainment area. The new site complements U.S. Cellular's statewide network of more than 400 towers.

"Your cell phone is your lifeline to the people who are most important to you," said Marcel Bekers director of sales for U.S. Cellular in eastern North Carolina. "We're here to keep you connected."

U.S. Cellular has a team of network engineers who drive all over the coverage area to test signal strength and call quality. The company also listens to customer feedback to determine the best locations for new cell sites.

"This part of Halifax County needed additional quality wireless service. As a result, we identified the community as a priority," added Bekers. "We have a very loyal customer base in eastern North Carolina and our expansion is a direct result of their feedback for more retail stores and added capacity on our network." The company's Halifax County location is at 305 Premier Boulevard in Roanoke Rapids.

In North Carolina, as in other parts of rural America, first responders like firefighters and police officers depend on wireless service to respond quickly to emergency situations. Nationwide, nearly 300,000 emergency 9-1-1 calls are placed via cell phones every day.

U.S. Cellular has led the effort to preserve federal support for rural wireless development through Connecting Rural America (, a grassroots coalition of concerned citizens, community leaders and elected officials working for equality in wireless telecommunications. Its goal is to provide rural communities with the same access to technology as their urban counterparts.

About U.S. Cellular
The 9,000 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Curve, HTC Touch Pro and the touch-screen Samsung Delve, which offer e-mail and Web access. Based in Chicago, U.S. Cellular is the nation's fifth-largest full-service wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or