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Wireless Company Named Exclusive Wireless Sponsor of West Virginia University

Morgantown, W. Va., August 18, 2009 – U.S. Cellular inked a five-year agreement to become the official corporate partner for West Virginia University's intercollegiate athletics program. As part of the sponsorship, U.S. Cellular will support all of the Mountaineer athletic teams through August 2014.

To celebrate, U.S. Cellular will hold a WVU fan appreciation event with members of the Mountaineer athletics staff and varsity cheerleading team on Aug. 21 from 3 p.m. – 5 p.m. at the U.S. Cellular Store located at 1451 Earl Core Rd. in Morgantown. At the event WVU fans will be able to run through the giant Mountaineers Helmet, meet the cheerleaders, register to win prizes and more.

"We are excited to welcome U.S. Cellular to our corporate partner family," Director of Athletics Ed Pastilong said. "The support for our teams will help the Mountaineers achieve their goals both in the classroom and on the athletic field."

The company will have a promotional presence at the second game of the season at Milan Puskar Stadium Sept. 12, as the Mountaineers battle the East Carolina Pirates. In addition, U.S. Cellular will feature its mobile texting display at three additional football game days on Oct. 1, Oct. 24 and Nov. 7. On these game days, fans can enter to win $10,000 by participating in the company's Speed Text Tournament at the U.S. Cellular Station or get their free picture taken with a WVU backdrop using a camera phone and the latest Bluetooth technology.

"Our customers and associates are amongst the many students, faculty, and alumni of the West Virginia University, and we are pleased to support college athletics for fans throughout the region," said Dee Taylor, director of sales for U.S. Cellular. "We believe in connecting people. Sporting events are a great way to bring communities together."

In addition, U.S. Cellular has launched 3G Mobile Broadband throughout its network in West Virginia which allows customers to access data on their cell phones 10 times faster than before and at no additional cost.

About U.S. Cellular
The 9,000 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Curve, HTC Touch Pro and the touch-screen Samsung Delve, which offer e-mail and Web access. Based in Chicago, U.S. Cellular is the nation's fifth-largest full-service wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or