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Wallace Revved Up To Race No 29 Car At U.S. Cellular 250

Veteran Driver Looks Forward to Racing Toyota Camry During Aug. 2 Event in Newton

NEWTON, IOWA, July 10, 2014 – The NASCAR Nationwide Series' second race at Iowa Speedway on Aug. 2 will feature some familiar names and sponsors.

U.S. Cellular continues its partnership with Iowa Speedway by serving as title sponsor of the U.S. Cellular 250 for a sixth consecutive year. The No. 29 U.S. Cellular car driven by Kenny Wallace will again circle the 7/8-mile oval.

"U.S. Cellular is excited about our sponsorship of this NASCAR Nationwide Series race and to have Kenny Wallace back behind the wheel of his Toyota Camry," said Erryn Andersen, director of sales for U.S. Cellular in Iowa and Nebraska. "We have enjoyed being partners with Iowa Speedway since the track opened in 2006, and we look forward to another enthusiastic crowd and great display of racing for the U.S. Cellular 250."

Wallace, who made his 900th career NASCAR start last September, finished 13th and 22nd during two Iowa Speedway appearances in 2013. The 50-year-old driver from Concord, North Carolina, has 543 career Nationwide Series starts.

"It will be a pleasure to once again have U.S. Cellular sponsoring my car, and I look forward to having a successful race," said Wallace, who will appear at two U.S. Cellular retail stores in Iowa during July. "It's always fun to visit with auto racing fans in Iowa and the great associates at U.S. Cellular leading up to the race."

As part of the U.S. Cellular 250 Ultimate Sweepstakes, fans can vote for Wallace's car design from three selections that are available at www.uscellular.com/USC250. The design with the most votes will potentially be used to wrap Wallace's vehicle for the U.S. Cellular 250. In addition, race fans will be registered for the U.S. Cellular 250 Ultimate Sweepstakes, where the grand prize winner will receive a two-day VIP experience with Wallace on Aug. 1 and 2.

The Ultimate Sweepstakes winner and a guest will walk with Wallace, sit on the hauler and listen to practices and attend driver's meetings each day. The VIP winner also will waive the green flag to start the U.S. Cellular 250 and watch up to 10 laps from the tower. The VIP experience also features two Newton Club tickets and a Newton Club parking pass for Aug. 1 and 2.

The U.S. Cellular 250 Ultimate Sweepstakes also features 10 first and 15 second prizes. The first prizes include four Newton Club tickets, fan walk passes and pre-race/garage passes and a VIP parking pass. The second-prize winners will receive a four pack of middle grandstand tickets for the race.

"We love being a part of the Iowa community and enhancing the experience for residents who attend the U.S. Cellular 250 and other events across the state," Andersen said.

Iowa Speedway also is excited to have U.S. Cellular back as a sponsor.

"We are incredibly proud to continue our mutually beneficial partnership with U.S. Cellular," Iowa Speedway President Jimmy Small said. "U.S. Cellular is one of our longest running partners, and we look forward to helping U.S. Cellular build its brand at a time when Iowa Speedway is poised for growth."

The U.S. Cellular 250 Ultimate Sweepstakes is open to legal residents of Illinois, Iowa, Kansas, Missouri, Minnesota, Nebraska and Wisconsin age 18 or older (19 or older if a Nebraska resident). No purchase is necessary to enter the sweepstakes, which runs through July 17. Complete information on eligibility, entry and prizes is included in the Sweepstakes' rules at www.uscellular.com/USC250.

About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed network that has the highest call quality of any national carrier. Currently, nearly 90 percent of customers have access to 4G LTE speeds, and more than 93 percent will have access by the end of 2014. U.S. Cellular was named a J.D. Power and Associates Customer Champion in 2014 for the third time in four years. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.

Media Contact
Katie Frey, U.S. Cellular
773.317.0002
Katie.frey@uscellular.com

Kevin Schuster, Public Relations Counsel
Cell: 402.917.6001
Email: kschuster@lukaspartners.com