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U.S. Cellular Celebrates Opening of Interactive, Digital Store Near Lindale Mall Food Court

High-Concept Store Offers Unique Customer Experience

CEDAR RAPIDS, Iowa, Jan. 13, 2014 –Whether you prefer to call and text or you are a technology enthusiast who wants all the bells and whistles of a power-packed smartphone, U.S. Cellular (NYSE: USM) encourages customers to visit its relocated Cedar Rapids store near the Lindale Mall food court at 4444 First Ave. NE. The store was previously located at 300 Collins Road NE since 1998.

"At U.S. Cellular, we treat our customers like neighbors not numbers, and our stores are designed with them in mind," said Don Cochran, director of sales for U.S. Cellular in Iowa and Nebraska. "We're thrilled to bring this high-concept store to the Lindale Mall area. This new store is built with state-of-the-art features that make shopping an easy and enjoyable experience. This store is the perfect complement to our cutting-edge device lineup, access to a 4G LTE network and our industry leading rewards program."

The highly experiential store has a showroom and features multiple phone bars designed to allow customers hands-on access to the latest devices and accessories. It has a lounge area for customers and U.S. Cellular associates to engage in a more comfortable shopping experience. Customers will be guided through the advanced features and functions on their new devices that keep them organized and enhance their lives. There also is an expanded service center with on-site technicians and additional work stations. The store features product information displays and interactive phone demonstration stations.

Customers can test out U.S. Cellular's cutting-edge devices that include the iPhone 5s, iPhone 5c and iPad Air. Customers will enjoy fast web browsing and quick app downloads with access to 4G LTE speeds that are up to 10 times faster than 3G.

The store is open from 10 a.m. to 9 p.m. Monday through Saturday and noon to 6 p.m. Sunday. For more information, contact the store at 319-350-6004.

4G LTE service provided through King Street Wireless, a partner of U.S. Cellular. LTE is a trademark of ETSI.

About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong lineup of cutting-edge devices that are all backed by its high-speed network that has the highest call quality of any national carrier. Currently, 81 percent of customers have access to 4G LTE speeds. U.S. Cellular was named a J.D. Power and Associates Customer Service Champion in 2012 for the second year in a row. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.

For more information, contact:
Kevin Schuster, Public Relations Counsel
402.917.6001
kschuster@lukaspartners.com

Katie Frey, U.S. Cellular
773.317.0002
Katie.frey@uscellular.com