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U.S. Cellular names new director of Tulsa Customer Care Center

Rudel DeCastro amplifies U.S. Cellular's focus on customer service

TULSA, Okla. – U.S. Cellular (NYSE: USM) has named Rudel DeCastro director of the company's Customer Care Center in Tulsa. DeCastro, who will lead the center, has 16 years of call center experience, with more than nine years of wireless experience.

"Rudel is passionate about providing the best experience for our customers," said Nancy Fratzke, vice president of Customer Care Centers for U.S. Cellular. "At U.S. Cellular, we treat our customers like neighbors not numbers, and they enjoy benefits such as a valuable rewards program that recognizes loyalty."

Born and raised in Virginia Beach, Va., DeCastro came to Tulsa in 1990 to attend Oral Roberts University and received a Bachelor of Science degree in international business with an emphasis in Spanish.

DeCastro transferred to the Tulsa Customer Care Center from a U.S. Cellular care center in Bolingbrook, Ill., where he served as the director for more than five years. He led day to day operations of the center, which housed several departments, including technical support, telesales, multilingual and social media. Also, DeCastro previously held call center manager positions at TV Guide and Cingular Wireless.

About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. Currently, 58 percent of customers have access to 4G LTE speeds and 87 percent will have access by the end of 2013. U.S. Cellular was named a J.D. Power and Associates Customer Service Champion in 2012 for the second year in a row. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.


For more information:

Lindsay Vidrine, Public Relations Counsel
405-802-5572
lvidrine@saxum.com

Katie Frey, U.S. Cellular
773-355-3275
katie.frey@uscellular.com