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U.S. Cellular Launching Contest Celebrating Small Business Customers

Winner Receives up to $25,000 in Advertising, U.S. Cellular Service and $5,000 in Cash

CHICAGO (July 17, 2013) – U.S. Cellular (NYSE: USM) recognizes that small businesses represent a majority of America's workforce and play a key role in driving our economy. To celebrate and show its commitment to helping small businesses succeed, U.S. Cellular is launching the Spotlight on America's Backbone contest.

As part of the contest, one deserving small business owner within U.S. Cellular's footprint will win up to $25,000 in advertising; a year of wireless service and devices (up to 6 lines, valued up to $9,000); and $5,000 cash. U.S. Cellular's small business customers can enter the contest through Sept. 1, 2013, at www.americasbackbone.com.

"Small businesses truly are the backbone of our nation's economy and they provide us with a variety of valuable products and services that we use every day," said Tom Catani, vice president of business sales for U.S. Cellular. "At U.S. Cellular, we're proud to stand with small businesses and this contest is our way of celebrating their contributions and letting them know we're here to serve them and help them grow."

U.S. Cellular has also partnered with columnist, author and small business owner Gene Marks, who is sharing his expertise with small business owners through a variety of educational events hosted by U.S. Cellular during the contest.

"I'm thrilled to work with U.S. Cellular on this contest because, as a small business owner myself, I appreciate the potential impact it can have on a growing business," said Marks. "Small businesses increasingly rely on mobile technology to serve their customers and one of the goals of this campaign is to help educate people on the best tools and resources for facing today's business challenges."

U.S. Cellular is also encouraging communities to support their local businesses by inviting people to share photos of their favorite small businesses on Twitter and Instagram using the hashtag #AmericasBackbone.

For more information about the Spotlight on America's Backbone contest, please visit www.americasbackbone.com.

About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed network that has the highest call quality of any national carrier. Currently, 61 percent of customers have access to 4G LTE speeds and 87 percent will have access by the end of 2013. U.S. Cellular was named a J.D. Power and Associates Customer Service Champion in 2012 for the second year in a row. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.