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U.S. Cellular Launched Postpaid Plans and Devices in Sam's Club Locations

Device Line-up Includes New Samsung GALAXY® S 4 Smartphone

CHICAGO (May 1, 2013) – U.S. Cellular (NYSE: USM) announced that it will begin offering its postpaid service in 47 Sam's Club locations across 14 states.* U.S. Cellular is now available in select Sam's Club Locations in Iowa, Illinois, Maryland, Maine, Missouri, North Carolina, Nebraska, New Hampshire, Tennessee, Virginia, West Virginia and Wisconsin and will be available in select locations in Kansas, Oklahoma and Texas on May 7. Sam's Club members can now purchase U.S. Cellular's value-packed plans and a range of eight cutting-edge devices, which includes the new Samsung GALAXY S® 4.

"When customers shop for wireless service, they value having choices in where they shop and bringing our postpaid service to Sam's Club provides members with a new option," said Carter Elenz, executive vice president of sales and customer service for U.S. Cellular. "We look forward to showing Sam's Club members that a better relationship with their wireless carrier is possible by providing the best customer experience and treating our customers like neighbors, not numbers."

Members who purchase U.S. Cellular postpaid service at Sam's Club will experience all of the benefits of being a U.S. Cellular customer, including award-winning customer service and a Rewards Program that recognizes customer loyalty. Customers can earn rewards points that can be redeemed for faster phone upgrades, accessories and new devices. All of U.S. Cellular's devices are backed by its high-speed network, which has the highest call quality and network satisfaction of any national carrier, and customers enjoy national coverage. U.S. Cellular customers also have access to 4G LTE speeds in select areas, which are up to 10 times faster than 3G and similar to a cable Internet connection.

"Sam's Club welcomes U.S. Cellular to our portfolio of wireless carriers," said Joe Hartsig, senior vice president of technology and entertainment at Sam's Club. "U.S. Cellular has a great track record of providing an excellent customer experience at an extraordinary value, which our members expect from their Sam's Club experience."

Sam's Club members who sign up as new U.S. Cellular customers will enjoy waived activation fees valued at $35. For more information on mobile services and plans, visit SamsClub.com/mobile.

4G LTE service provided through King Street Wireless, a partner of U.S. Cellular. LTE is a trademark of ETSI.

About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier offers national coverage and has a strong line-up of cutting-edge devices that are all backed by its high-speed network, which has the highest call quality of any national carrier. Currently, 61 percent of customers have access to 4G LTE speeds and 87 percent will have access by the end of 2013. U.S. Cellular was named a J.D. Power and Associates Customer Service Champion in 2012 for the second year in a row. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.

About Sam's Club
Sam's Club, a division of Wal-Mart Stores, Inc., is the nation's eighth largest retailer and a leading membership warehouse club offering superior products and services to more than 47 million Members in clubs across the U.S., as well as in Brazil, China and Mexico. Sam's Club members saved an average of 33 percent versus shopping traditional retailers.** To learn more about Savings Made SimpleSM, visit SamsClub.com, and look for Sam's Club on Twitter, Facebook and on our mobile and iPad® applications.

*U.S. Cellular service now available at select Sam's Club locations in Iowa, Illinois, Kansas, Maryland, Maine, Missouri, North Carolina, Nebraska, New Hampshire, Oklahoma, Tennessee, Texas, Virginia, West Virginia and Wisconsin. To find the nearest Sam's Club location, visit SamsClub.com/clublocator.

**Based on estimated annualized savings on items Members purchased in select categories derived from a survey conducted in 30 US markets between 2/25/2013 and 3/15/2013 comparing our regular unit prices to regular and shelf-visible sale and loyalty discount unit prices of selected non-Club competitors, including but not limited to grocery stores and mass retailers, but excluding Walmart®. Local savings for individual customers vary. For more information, please send requests to the attention of Sam's Club Member Services, 2101 SE Simple Savings Drive., Bentonville, AR 72716-0745.


For more information, contact:
Kelly Harfoot, U.S. Cellular
773-355-3697
kelly.harfoot@uscellular.com