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U.S. Cellular Celebrates Opening of Interactive, Digital Store in Glendale

High-concept store offers unique customer experience

Glendale, Wisc.(May 15, 2013) – Whether you prefer to call and text or you are a technology enthusiast who wants all the bells and whistles of a power-packed smartphone, U.S. Cellular (NYSE: USM) encourages customers to visit its new location in Glendale at the Bayshore Mall, 575 W. Northshore Drive opening on Mon., May 20 and also during its grand opening celebration on Thur., May 30 – June 2. A ribbon cutting ceremony with the Glendale Area Chamber of Commerce will be held on Thur., May 30 at 11:30 a.m. The public is invited to enjoy food and refreshments and experience everything the new store has to offer.

"At U.S. Cellular, we treat our customers like neighbors not numbers, and our stores are designed with them in mind," said Laurie Poellinger, director of sales for U.S. Cellular in Wisconsin. "We're thrilled to bring this high-concept store to Glendale and the surrounding area. This new store is built with state-of-the-art features that make shopping an easy and enjoyable experience. This store is the perfect complement to our cutting-edge device lineup, 4G LTE network and the unique benefits of being a U.S. Cellular customer."

Moving from an inline store inside the Bayshore Mall that previously served U.S. Cellular customers, the new location will be outside the mall. The highly experiential store has a full service center and features interactive touch screens so customers can easily compare phones, features and plans. Customers and U.S. Cellular associates will be able to engage in a more comfortable shopping experience.

Customers can test out U.S. Cellular's cutting-edge devices that include the 4G LTE Samsung Galaxy S® 4 and other Android-powered, Windows Phone and BlackBerry® devices. There is also a special 'Buy One, Get One Free' promotion on the Motorola M. Customers will enjoy speeds of up to 10 times faster than 3G with the 4G LTE network in the Southeast Wisconsin area with U.S. Cellular.

The Glendale store employs 10 associates and is open from 10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 6 p.m. Sunday. For more information, contact the store at 414-906-1587.

4G LTE service provided through King Street Wireless, a partner of U.S. Cellular. LTE is a trademark of ETSI.

About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong lineup of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. Currently, 61 percent of customers have access to 4G LTE speeds and 87 percent will have access by the end of 2013. U.S. Cellular was named a J.D. Power and Associates Customer Service Champion in 2012 for the second year in a row. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.


For more information:

Pepe Maldonado
Public Relations Counsel
Office: 312-228-6821
Pepe.maldonado@ketchum.com

Laura Lualhati
Media Relations, U.S. Cellular
Office: 773-399-4849
Laura.Lualhati@uscellular.com