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VOTE FOR YOUR SCHOOL TO WIN A SHARE OF $1 MILLION IN U.S. CELLULAR'S CALLING ALL COMMUNITIES CAMPAIGN

Voting begins in fourth year of program to help schools

CHICAGO (September 10, 2012) – Voting begins this Friday, September 14, in U.S. Cellular's (NYSE: USM) Calling All Communities campaign. Returning for its fourth year, U.S. Cellular is giving communities the opportunity to help improve the education of students at 18 schools by challenging them to rally community support for the chance to win a share of $1 million. The school that garners the most community votes will win $150,000 and the next 17 schools with the most votes will receive $50,000. Potential voters can visit their local U.S. Cellular store beginning September 14 to pick up their voting code to vote for their favorite school.

"Calling All Communities gives schools the opportunity to earn the funding they need to invest in the areas most critical to their students' learning experiences," said Carter S. Elenz, executive vice president of sales and customer service for U.S. Cellular. "We are active members of our customers' communities and we believe this campaign is a great way to engage entire communities to work towards a common goal."

Calling All Communities is open to all K-12 schools — big or small, public or private. Voting opens on September 14 and runs through October 21. Simply visit your local U.S. Cellular store to pick up a code to vote. Enter the code online at uscellular.com to cast your vote. You can then check back to track your school ranking, see the top vote-getting schools, get ideas to rally more votes and post photos. With only one vote per person, it is important to get entire communities involved.

Since the program began in 2008, U.S. Cellular has awarded $3 million to 38 schools across the country for them to use however they see fit to impact the education of students. Past Calling All Communities champions have used their winnings in a variety of ways to strengthen the learning experience for thousands of students. Many winning schools outfitted their classrooms with new computers, improved outdated infrastructure and renovated gymnasiums, kitchens and science labs as well as provided scholarships to graduating students.

"Each year we are more and more excited to see the results pour in," added Elenz. "All of us at U.S. Cellular truly become attached to seeing our communities band together for their schools. And as we're all aware during an election year, every vote counts!"

Getting off to a strong start in the voting has proven successful for schools in past campaigns. Previous winners have gotten out of the gate early and rallied their community together in fun and innovative ways. Using social networking sites such as Facebook, YouTube and Twitter will help spread the word online but don't forget to engage parent teacher organizations, alumni networks, sports teams, the school band or student groups to help get the word out. Some schools also invited local U.S. Cellular associates to speak at meetings to generate participation.

The official rules for the campaign are located at uscellular.com/callingallcommunities. For more information about U.S. Cellular and past Calling All Communities campaigns, visit uscellular.com or facebook.com/uscellular.

About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. Currently, 31 percent of customers have access to 4G LTE speeds and 58 percent will have access by the end of 2012. U.S. Cellular was named a J.D. Power and Associates Customer Service Champion in 2012 for the second year in a row. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.


For more information, contact:

Stephen Snart
Ketchum Public Relations
Office: 312-228-6831
stephen.snart@ketchum.com

Laura Lualhati
U.S. Cellular
Office: 773-399-4849
laura.lualhati@uscellular.com