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U.S. CELLULAR OPENS RETAIL STORE IN MILWAUKEE

MILWAUKEE (Sept. 6, 2012) – U.S. Cellular (NYSE: USM) continues its investment in Wisconsin with the introduction of a new retail store in Milwaukee. The store opens to the community September 10th, following the launch of 4G LTE service in the Milwaukee area earlier this year.

The new 2,980 square-foot location at 3415 S. 27th St. provides a comfortable environment for associates to help customers choose the best plans and phones for their needs. Customers will be guided through the advanced features and functions on their new devices that enhance their lives and keep them organized. There is also an expanded service center with an on-site technician and additional work stations.

"At U.S. Cellular we treat our customers like neighbors not numbers and our stores are designed with them in mind," said Laurie Poellinger, director of sales for U.S. Cellular in Wisconsin. "We are committed to delivering products and services that simplify and enhance our customers' daily lives, and our associates are always eager to help."

Customers can test out U.S. Cellular's cutting-edge devices that include the Samsung Galaxy S® III™ and other Android™-powered, Windows™ Phone and BlackBerry® devices. Customers enjoy faster web browsing and quick app downloads with access to 4G LTE speeds that are up to 10 times faster than 3G. These 4G LTE speeds allow customers to begin watching a movie in seconds, enjoy smoother video streaming with little to no buffering, and video chat with family or business colleagues seamlessly.

A recent survey conducted by U.S. Cellular uncovered that 44 percent of individuals in the Midwest are in the "seven year itch" phase with their wireless provider, noting they are comfortable but suspect they are missing out on something better. "We believe it's time for consumers to know they don't have to settle with their wireless relationship and we're encouraging them to stop by to learn why U.S. Cellular customers are the most satisfied in wireless," said Poellinger.

The store is open from 10 a.m. to 8 p.m. Monday through Friday, 9 a.m. to 6 p.m. Saturday and 11 a.m. to 5 p.m. Sunday. For more information, contact the store at 414-643-8213.

About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong lineup of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. Currently, 31 percent of customers have access to 4G LTE speeds and 58 percent will have access by the end of 2012. U.S. Cellular was named a J.D. Power and Associates Customer Service Champion in 2012 for the second year in a row. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.


For more information:
Heather Markovich
Public Relations Counsel
262.361.2620
HeatherMarkovich@zizzogroup.com


Steve Carlson
U.S. Cellular
312.217.0606
Steve.Carlson@uscellular.com