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SCHOOLS COMPETE FOR TOP POSITION IN U.S. CELLULAR'S CALLING ALL COMMUNITIES CAMPAIGN

Wireless carrier releases first list of top 100 leaders in $1 million contest

CHICAGO (September 18, 2012) – In just three days of voting in U.S. Cellular's (NYSE: USM) Calling All Communities campaign, more than 250 schools have jumped into the race to win a share of $1 million in the company's fourth annual campaign to support education. Today, the carrier released the first list of the 100 schools leading the pack, and the race looks like it's going to be a good one. U.S. Cellular's commitment to education is just one of the ways it goes above and beyond other wireless carriers.

"With five weeks left to rally votes, every school still has a chance to join the frontrunners and win," said Carter S. Elenz, executive vice president of sales and customer service for U.S. Cellular. "We're excited to see the schools on this Top 100 listing, but we know that it is still a wide open race with plenty of time for other schools to join the ranks. Each year, we are amazed at how many community members rally together to lead their schools to victory."

The top 18 schools that receive the most votes will win a share of $1 million to spend any way they see fit. The school that garners the most votes will receive $150,000, and the next 17 schools will each receive $50,000. The voting period ends Oct. 21.

As of Sept. 18, the top 100 schools lead a total of 251 schools throughout the country that have received community votes and close to 2,300 total votes have been cast. Schools from North Carolina, Tennessee, Illinois, Nebraska, Iowa and Wisconsin are currently in the top 18. There is plenty of time for communities to rally and vote for their local schools and the standings can change drastically. The full Top 100 school list for this week can be seen at uscellular.com/callingallcommunities.

Anyone 18 years or older can visit any U.S. Cellular store and receive a code to vote for their favorite school at uscellular.com – along with information on the latest mobile devices and services. Enter the code online at uscellular.com to cast your vote. You can then check back to track your school ranking, see the top schools, get ideas to rally more votes and post photos. With only one vote per person, it is imperative to get entire communities involved.

Public and private schools, kindergarten through high school, are eligible to win. No purchase is necessary and you don't have to be a U.S. Cellular customer to vote. The winning schools will be announced in November. The official rules for the campaign are located at uscellular.com/callingallcommunities. For more information about U.S. Cellular and Calling All Communities, visit uscellular.com or facebook.com/uscellular.

About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. Currently, 31 percent of customers have access to 4G LTE speeds and 58 percent will have access by the end of 2012. U.S. Cellular was named a J.D. Power and Associates Customer Service Champion in 2012 for the second year in a row. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.

For more information, contact:

Stephen Snart
Ketchum Public Relations
Office: 312-228-6831
stephen.snart@ketchum.com

Laura Lualhati
U.S. Cellular
Office: 773-399-4849
laura.lualhati@uscellular.com

Must be 19 years or older to receive a voting card in Nebraska. Residents from New York and Florida are not eligible.