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LESS THAN A WEEK LEFT TO VOTE IN U.S. CELLULAR'S CALLING ALL COMMUNITIES CAMPAIGN

Final days have increased importance for schools to win up to $150,000

CHICAGO (Oct. 16, 2012) – With less than a week to go in U.S. Cellular's (NYSE: USM) Calling All Communities campaign, nearly 100,000 votes have been cast, including more than 37,000 in the past seven days. Schools have been in and out of the Top 18 every week, so there is still time for schools to rally their communities and get their share of $1 million. The last Top 100 school list before the winners are announced can be seen at uscellular.com/callingallcommunities.

"Now is the time for schools and communities to keep their momentum going to ensure their spot among the top vote-getters," said Carter Elenz, executive vice president of sales and customer service for U.S. Cellular. "There is only a short time left to vote, but things can change in a day. There are still opportunities for schools to put on a strong final push for votes and make their way in to the Top 18."

The top 18 schools that receive the most votes will win a share of $1 million to spend any way they see fit. The school that garners the most votes will receive $150,000, and the next 17 vote-getting schools will each receive $50,000. The voting period ends this Sunday, Oct. 21.

Anyone 18 years or older can visit any U.S. Cellular store and receive a code to vote for their favorite school. Enter the code online at uscellular.com to cast your vote. Public and private schools, kindergarten through high school, are eligible to win. No purchase is necessary and you don't have to be a U.S. Cellular customer to vote. The winning schools will be announced in November.

The official rules for the campaign are located at uscellular.com/callingallcommunities. For more information about U.S. Cellular and Calling All Communities, visit uscellular.com or Facebook.com/uscellular.

About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. Currently, 31 percent of customers have access to 4G LTE speeds and 58 percent will have access by the end of 2012. U.S. Cellular was named a J.D. Power and Associates Customer Service Champion in 2012 for the second year in a row. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.

For more information, contact:

Stephen Snart
Ketchum Public Relations
Office: 312-228-6831
stephen.snart@ketchum.com

Laura Lualhati
U.S. Cellular
Office: 773-399-4849
laura.lualhati@uscellular.com

Must be 19 years or older to receive a voting card in Nebraska. Residents from New York and Florida are not eligible.