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U.S. Cellular's Calling All Communities Campaign Launches Sept. 9

It's Time for Supporters to Rally Votes for their Favorite Schools

CHICAGO (Sept. 8, 2011) – Voting kicks off Friday, Sept. 9 in U.S. Cellular's (NYSE: USM) $1 million Calling All Communities Campaign. The wireless carrier's annual competition will award 18 winning schools across the country some much-needed funding. The school with the most votes will win $150,000, and the next 17 schools will receive $50,000 each. Winnings can be used any way the school sees fit to enhance students' learning experience.

"This campaign is powered by the community, and we invite everyone to rally together to vote for their favorite school," said Carter S. Elenz, executive vice president of sales and customer service for U.S. Cellular. "U.S. Cellular is committed to enhancing the learning experience for students through our Calling All Communities campaign, and that is just one of the reasons we have the happiest customers in wireless."

From Sept. 9 through Oct. 6, anyone 18 years or older* can visit any U.S. Cellular store and ask an associate for a code to vote for their favorite school at uscellular.com and learn about the carrier's cutting-edge products and services. Each online voting code gives the person the opportunity to vote online once per day during the campaign. Each voting card also features a peel-off sticker that gives thousands of school supporters a chance to cast two votes per day or be one of 18 lucky people to win one year of free U.S. Cellular wireless service. Additionally, 2,000 randomly-selected voters will be awarded $25 U.S. Cellular debit cards simply for showing their school spirit.

Public and private schools, kindergarten through high school, are eligible to win. No purchase is necessary, and you don't have to be a U.S. Cellular customer to vote. The winning schools will be announced in October and November.

For more information about U.S. Cellular, its cutting-edge device lineup, high-speed nationwide network and Calling All Communities, visit uscellular.com or U.S. Cellular's Facebook page.

* Must be 19 years or older in Nebraska and Alabama

About Calling All Communities
Since Calling All Communities began in 2008, U.S. Cellular has awarded $2 million to 20 schools throughout the nation. Voter participation in the 2010 Calling All Communities campaign reached 430,000 votes cast for 6,800-plus schools. Last year's champions included six public and four private schools from small rural and large urban communities in Iowa, Illinois, Oregon, Washington, Missouri, Tennessee and North Carolina. Past Calling All Communities champions have used their winnings in a variety of ways from outfitting their classrooms with new computers, Promethean boards or other technological advancements to renovating gymnasiums, school kitchens and science labs. Others have used the donation to make building infrastructure improvements, such as replacing outdated electrical systems. A few even paid portions of their proceeds forward, giving college scholarships to graduating students and donating to nonprofits around the world.

About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. U.S. Cellular was named a J.D. Power and Associates 2011 Customer Service Champion and received PC Magazine's 2011 Readers' Choice Award. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.

For more information:
LaTrina Shepherd
U.S. Cellular
773-355-3364
Latrina.shepherd@uscellular.com