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U.S. CELLULAR LAUNCHES BLACKBERRY CURVE 9350 SMARTPHONE

Sleek, fast and easy-to use, the new BlackBerry Curve 9350 is an ideal upgrade for people that love social networking

CHICAGO (October 12, 2011) –U.S. Cellular (NYSE: USM) has added the BlackBerry® Curve 9350 smartphone to its portfolio of cutting-edge devices. The Curve 9350 is the perfect upgrade for existing BlackBerry Curve users and those looking for their first BlackBerry® smartphone. The BlackBerry Curve 9350 is available at uscellular.com today, and arrives in stores Oct. 14. It is $49.99 after a $100 mail-in-rebate along with purchase of a data plan.

"The BlackBerry Curve 9350 combines everything customers love about BlackBerry smartphones with new features that make connecting with friends, family and business easier than ever," said Edward Perez, vice president of sales and marketing operations for U.S. Cellular. "At U.S. Cellular, we offer devices that help our customers simplify their life and stay organized, which is one of the reasons why we have the happiest customers in wireless."

U.S. Cellular is taking the cost out of switching wireless providers through its Switch for Free offer. Now through Nov. 20, new customers can get the BlackBerry Curve 9350 for free after $100 mail-in-rebate, along with free activation. U.S. Cellular customers also receive unique benefits such as a valuable rewards program that recognizes customer loyalty. Customers on Belief Plans earn points for doing simple things like paying their wireless bill on time, adding a line or referring friends and family. Other benefits include new phones faster without continuously signing contracts, free Battery Swap, Overage Protection and free incoming calls, texts and picture messages.

The new BlackBerry Curve 9350 features an iconic full QWERTY BlackBerry keyboard and optical trackpad, enhanced performance and the advanced yet easy-to-use BlackBerry 7 operating system that provides the fastest and smoothest BlackBerry experience to date. New features like BBM 6 (BlackBerry® Messenger), the BlackBerry Music store powered by Amazon's huge catalog of music, a new Social Feeds app and pre-installed social apps including Facebook and Twitter, makes keeping up with friends easier and more fun than ever. Customers can customize their BlackBerry Curve 9350 to stay connected and fit their lifestyle through the thousands of apps on BlackBerry App World.

Several of U.S. Cellular's value-packed national plans are an ideal fit for BlackBerry smartphone customers. The $79.99 Primary Plus Plan is the best value in wireless and offers 5GB of data with unlimited text, picture and video messaging. The plan also comes with 450 voice minutes, free incoming calls, free nights and weekends and free mobile-to-mobile calls. A family of four who switches to U.S. Cellular can save more than $1,000 a year with the company's National Premium Plus family plan. All plans and devices are backed by U.S. Cellular's high-speed nationwide network, which has the highest call quality and network satisfaction of any national carrier.

For more information about all of U.S. Cellular's deals, plans and phones, and other restrictions on these offers, visit any U.S. Cellular store, go to uscellular.com or check out U.S. Cellular on Facebook.

The BlackBerry Curve 9350 is available for $49.99 after a $100 mail-in rebate. Purchase of a data plan is required, and a new two-year agreement and activation fee may apply for new customers.

About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. U.S. Cellular was named a J.D. Power and Associates 2011 Customer Service Champion and received PC Magazine's 2011 Readers' Choice Award. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.

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