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U.S. CELLULAR BUILDS NEW CELL SITE IN UKIAH AREA

TALMAGE, Calif. (January 31, 2011) – U.S. Cellular continues to invest in its high-speed nationwide network with a new cell site in the Ukiah area to help residents and businesses stay connected to the web, e-mail and the people who matter most to them. The new site increases U.S. Cellular's coverage and network capacity in Talmage and also improves service in the southeast section of the Ukiah Valley.

The network enhancement follows U.S. Cellular's launch of The Belief Project, an array of innovative initiatives that recognize customer loyalty with bundled national plans that offer customers the freedom to enjoy benefits without signing continuous contracts. The company was recently ranked No. 1 in service and named the best carrier in the country in a Consumer Reports survey of wireless customers. With "no contract after the first," new customers who complete a two-year contract will never have to sign another one and will continue to get guaranteed upgrades to the newest phones at promotional prices every 18 months. Customers get valuable rewards just for being customers and can get even faster upgrades in as little as 10 months when they use their rewards.

"The Belief Project is about delighting our customers with services that make their lives easier and providing a reliable network they can count on is a big part of making it possible," said Roberta Winger, director of sales for U.S. Cellular in California and Oregon. "It's important to us that every call, text and e-mail gets through so our customers can have everything they need at their fingertips."

To select locations for new towers, U.S. Cellular has teams of system performance engineers who drive through the company's network coverage area, sometimes hundreds of miles a day, to test the signal strength and call quality. U.S. Cellular also listens to customer feedback to find the communities that would benefit from another tower.

With U.S. Cellular's high-speed nationwide network, websites open faster and e-mails download more quickly on the company's line of cutting-edge BlackBerry, Windows Mobile and Android-powered smartphones like the BlackBerry Bold, HTC Desire and the Samsung Mesmerize, a Galaxy S device.

About The Belief Project
The Belief Project, recently named Frost & Sullivan's Customer Value Enhancement of the Year, recognizes customer loyalty with national bundled plans that offer customers the freedom to enjoy industry-leading benefits without signing continuous contracts.

With "no contract after the first," new customers who complete a two-year contract will never have to sign another one and will continue to get guaranteed upgrades to the newest phones at promotional prices every 18 months. Existing customers who switch to the new Belief Plans can simply finish out their current contract and never sign a contract again.

While some carriers are increasing time for phone upgrades, U.S. Cellular customers automatically get valuable rewards just for being a customer that can be used for even faster phone upgrades in as little as 10 months. Rewards can also be used to get additional lines, phones, accessories and ringtones. Customers who refer a friend to a Belief Plan get 1,000 reward points, along with the friend who signed up that could be used to get a new phone one month faster.

Customers can save up to 5 percent on their monthly plans for setting up autopay and paperless billing. U.S. Cellular also introduced the industry's only Phone Replacement program for customers on select plans. If a customer's phone accidentally breaks or stops working, U.S. Cellular replaces it with the same or similar model at no additional cost.

These innovative initiatives were developed to elevate the customer experience and create a human relationship with customers, not a contractual one. For more information about The Belief Project, visit uscellular.com.

About U.S. Cellular
U.S. Cellular is committed to fixing wireless one project at a time and recently unveiled The Belief Project, an array of industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier provides the best cell phone service in the country according to survey results released by Consumer Reports, which found that wireless customers are more satisfied with U.S. Cellular than every other major wireless company. U.S. Cellular was also named one of Forbes Magazine's 2010 "Most Trustworthy Companies." The Belief Project complements U.S. Cellular's growing catalog of cutting-edge phones that are all backed by its high-speed nationwide network. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.

For more information:
Brian Ayers, Leslie Kline Lukas
402.917.0558
bayers@leslieklinelukas.com

Steve Carlson, U.S. Cellular
773.355.3331
Steve.Carlson@uscellular.com