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U.S. CELLULAR BUILDS NEW CELL SITE IN POWNAL

POWNAL, Me., March 31, 2011 – U.S. Cellular continues to invest in its high-speed nationwide network with a new cell site in Pownal to help residents and businesses stay connected to the web, e-mail and the people who matter most to them. The new site will increase U.S. Cellular's coverage in the towns of Pownal and North Yarmouth, along Routes 9 and 231, and is one of more than 320 towers U.S. Cellular has built across the state. U.S. Cellular has the highest call quality and network satisfaction of any national carrier. The tower is built by U.S. Cellular with the support of the federal Universal Service Fund, a critical resource for wireless expansion throughout rural America.

The network enhancement follows U.S. Cellular's launch of The Belief Project, an array of innovative initiatives that recognize customer loyalty with bundled national plans that offer customers the freedom to enjoy benefits without signing continuous contracts. With "no contract after the first," new customers who complete a two-year contract will never have to sign another one and will continue to get guaranteed upgrades to the newest phones at promotional prices every 18 months. Customers get valuable rewards just for being customers and can get even faster upgrades in as little as 10 months when they use their rewards.

"Providing a high-quality network and a wide selection of cutting-edge devices backed by our unmatched customer benefits are our top priorities," said Eric Conlon, director of sales for U.S. Cellular in New England. "It's important to us that every call, text and e-mail gets through so our customers can have everything they need at their fingertips."

To select locations for new towers, U.S. Cellular has teams of system performance engineers who drive through the company's network coverage area, sometimes hundreds of miles a day, to test the signal strength and call quality. U.S. Cellular also listens to customer feedback to find the communities that would benefit from another tower.

With U.S. Cellular's high-speed nationwide network, websites open faster and e-mails download more quickly on the company's line of Android-powered devices, BlackBerry and Windows smartphones like the Samsung Mesmerize (a Galaxy S phone), the HTC Desire and BlackBerry Bold.

In Maine, as in other parts of rural America, first responders such as firefighters and police officers depend on wireless service to respond quickly to emergency situations. Nationwide, nearly 300,000 emergency 911 calls are placed via cell phones every day.

"We need reliable wireless service to protect the health and security of our citizens and public safety officials," said Sheriff Kevin Joyce, with Cumberland County Sheriff's Office. "It's a big help to us when companies like U.S. Cellular expand their networks."

U.S. Cellular has led recent efforts to preserve federal support for rural wireless network development through Connecting Rural America, a coalition of public safety officials, economic development organizations and concerned citizens working for equality in wireless telecommunications. Its goal is to provide rural communities with the same access to wireless technology that urban communities already enjoy.

About U.S. Cellular
U.S. Cellular rewards its customers with the unmatched benefits of The Belief Project, an array of industry-leading innovations designed to elevate the customer experience. The Belief Project, named Frost & Sullivan's Customer Value Enhancement of the Year, complements the Chicago-based carrier's growing catalog of cutting-edge phones that are all backed by its high-speed nationwide network. U.S. Cellular was recently named a J.D. Power and Associates 2011 Customer Service Champion and was also named one of Forbes Magazine's 2010 "Most Trustworthy Companies."To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.