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U.S. CELLULAR BUILDS NEW CELL SITE IN KENNEWICK AREA

KENNEWICK – May 11, 2011 – U.S. Cellular continues to invest in its high-speed nationwide network with a new cell site in the Kennewick area to help residents and businesses stay connected to the web, e-mail and the people who matter most to them. The new site will increase U.S. Cellular's coverage on U.S. Highway 395, just south of Kennewick along the canyon section of the highway and will also increase coverage southbound on 395 approaching the Washington and Oregon border.

U.S. Cellular has the highest call quality and network satisfaction of any national carrier, and the network enhancement follows U.S. Cellular's launch of The Belief Project, an array of innovative initiatives that recognize customer loyalty with bundled national plans that offer customers the freedom to enjoy benefits without signing continuous contracts. With "no contract after the first," new customers who complete a two-year contract will never have to sign another one and will continue to get guaranteed upgrades to the newest phones at promotional prices every 18 months. Customers get valuable rewards just for being customers and can get even faster upgrades in as little as 10 months when they use their rewards.

"Providing a high-quality network and a wide selection of cutting-edge devices backed by our unmatched customer benefits are our top priorities," said Joe Cabrera, director of sales for U.S. Cellular in Washington and Oregon. "It's important to us that every call, text and e-mail gets through so our customers can have everything they need at their fingertips."

To select locations for new towers, U.S. Cellular has teams of system performance engineers who drive through the company's network coverage area, sometimes hundreds of miles a day, to test the signal strength and call quality. U.S. Cellular also listens to customer feedback to find the communities that would benefit from another tower.

With U.S. Cellular's high-speed nationwide network, websites open faster and e-mails download more quickly on the company's line of Android-powered devices, BlackBerry® and Windows® smartphones like the Samsung Mesmerize (a Galaxy S phone), the HTC Desire and BlackBerry Bold.

About U.S. Cellular
U.S. Cellular rewards its customers with the unmatched benefits of The Belief Project, an array of industry-leading innovations designed to elevate the customer experience. The Belief Project, named Frost & Sullivan's Customer Value Enhancement of the Year, complements the Chicago-based carrier's growing catalog of cutting-edge phones that are all backed by its high-speed nationwide network. U.S. Cellular was recently named a J.D. Power and Associates 2011 Customer Service Champion and was also named one of Forbes Magazine's 2010 "Most Trustworthy Companies." To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.