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U.S. CELLULAR ANNOUNCES SPONSORSHIP WITH THE OKLAHOMA CITY THUNDER

U.S. Cellular is the exclusive wireless sponsor of the NBA team

OKLAHOMA CITY – U.S. Cellular and the Oklahoma City Thunder announced a three-year partnership for the wireless company to become the official wireless sponsor of the team. This sponsorship agreement paves the way for fun new experiences for fans attending the games.

During the 2011-12 season, U.S. Cellular's interactive kiosk will offer more fun for the family including interactive games. In addition, fans can check out U.S. Cellular's cutting-edge devices and learn about the benefits of switching to U.S. Cellular, like faster phone upgrades without continuously signing contracts, and joining the happiest customers in wireless. The sponsorship will also create the Thunder Text Alert Program which will provide text alerts to fans wishing to stay up-to-date on scores, team information, breaking news and special promotions.

"U.S. Cellular is enhancing the experience for Thunder fans by providing more fun activities and giving them new opportunities to see this exciting team play," said Tommy Arens, director of sales for U.S. Cellular in Oklahoma. "We're looking forward to creating traditions for families and friends attending games and are proud to partner with the Oklahoma City Thunder to bring these new amenities to the arena."

U.S. Cellular's first major sponsorship with an NBA organization includes enhancing the arena with the U.S. Cellular Loft, the newest premium seating addition to the Oklahoma City Arena. Fans will not only enjoy the basketball game from some of the best seats in the house, but also will have access to interactive games and wait service. This area can be used for parties, company functions and other events. U.S. Cellular also will support all Oklahoma City Thunder texting contests and promotions.

"We look forward to having an outstanding partnership with U.S. Cellular," said John Croley, vice president of business development for the Thunder. "We are excited to start this new relationship and improve the game-day experience for fans of all ages at Oklahoma City Thunder games."

Fans can text their family members after a fancy dunk or a big win, show off their great seats with a picture message and quickly and conveniently check on scores of other games on U.S. Cellular's high-speed nationwide network, which provides the highest call quality and network satisfaction of any carrier.

U.S. Cellular employs more than 1,200 associates statewide. The company operates more than 100 company-owned retail and agent locations throughout Oklahoma.

About U.S. Cellular
U.S. Cellular rewards its customers with the unmatched benefits of The Belief Project, an array of industry-leading innovations designed to elevate the customer experience. The Belief Project, named Frost & Sullivan's Customer Value Enhancement of the Year, complements the Chicago-based carrier's growing catalog of cutting-edge phones that are all backed by its high-speed nationwide network. U.S. Cellular was recently named a J.D. Power and Associates 2011 Customer Service Champion and was also named one of Forbes Magazine's 2010 "Most Trustworthy Companies." To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.