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U.S. CELLULAR OPENS WISCONSIN'S FIRST INTERACTIVE, DIGITAL STORE IN BROOKFIELD

High-concept store offers unique customer experience

BROOKFIELD, Wis. (April 13, 2011) – U.S. Cellular will celebrate its new high-concept store in Brookfield during a ribbon-cutting ceremony at 12:00 p.m. on Wednesday, April 13, 2011. The store, located at 16720 W. Bluemound Rd., is designed to enhance the wireless shopping experience through innovative design and interactive technology. It's the first store of its kind in Wisconsin and only the third prototype store the Chicago-based wireless company has opened across the country.

Mayor Steven Ponto and officials from the Brookfield Chamber of Commerce will join U.S. Cellular representatives to officially cut the ribbon to celebrate the wireless carrier's most recent investment in the Brookfield business community.

"Our city is honored that U.S. Cellular chose Brookfield for its first interactive flagship store in Wisconsin," said Mayor Ponto. "We're pleased with their continued commitment to investing in our community."

The highly experiential store features interactive touch screens so customers can easily compare phones, features and plans. It has a lounge area for customers and U.S. Cellular associates to engage in a more comfortable shopping experience. Convenient queuing stations let customers keep track of their place in line if they are waiting for service.

"We're thrilled to bring this high-concept store to Brookfield built with state-of-the-art features that make shopping an easy and enjoyable experience," said Laurie Poellinger, director of sales for U.S. Cellular in Wisconsin. "It's the perfect complement to our cutting-edge device lineup, nationwide high-speed network and the unique benefits of being a U.S. Cellular customer."

U.S. Cellular has received the J.D. Power and Associates award for highest call quality performance among wireless cell phone users in the North Central Region for 11 consecutive reporting periods. U.S. Cellular has the highest call quality and network satisfaction of any national carrier.

The Brookfield store is staffed with 22 associates and is open from 9 a.m. to 9 p.m. Monday through Friday, 9 a.m. to 6 p.m. Saturday, and 11 a.m. to 6 p.m. Sunday. The store's phone number is 262-641-5000.

About U.S. Cellular
U.S. Cellular rewards its customers with the unmatched benefits of The Belief Project, an array of industry-leading innovations designed to elevate the customer experience. The Belief Project, named Frost & Sullivan's Customer Value Enhancement of the Year, complements the Chicago-based carrier's growing catalog of cutting-edge phones that are all backed by its high-speed nationwide network. U.S. Cellular was recently named a J.D. Power and Associates 2011 Customer Service Champion and was also named one of Forbes Magazine's 2010 "Most Trustworthy Companies." To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.