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U.S. CELLULAR ANNOUNCES BACK-TO-SCHOOL DEALS ON FAMILY-FRIENDLY DEVICES AND $100 CREDIT FOR SWITCHERS

Offer includes Android-powered, BlackBerry and Windows Mobile Smartphones

CHICAGO (July 15, 2011) – Just in time for the new school year, U.S. Cellular (NYSE: USM) has dropped its prices on a slew of cutting-edge wireless devices that enhance families lives by helping them get organized for back-to-school. Through Sept. 8, U.S. Cellular's newest high-powered smartphones, including the HTC 7 Pro, HTC Merge and LG Genesis are all available for just $149.99 after $100 mail-in rebate along with a data plan purchase. Diehard BlackBerry fans can get the BlackBerry® Curve for just $9.99 or the BlackBerry® Bold for $69.99, both after $100 mail-in rebate along with a data plan purchase. Those looking for a new messaging phone can nab the Samsung Chrono or LG Saber for just a penny with an instant in-store rebate.

"Managing calendars, keeping track of kids' activities and keeping in contact with family and friends is easy with the features and helpful apps on U.S. Cellular's extensive lineup of devices," said David Kimbell, vice president of marketing for U.S. Cellular. "Consumers who switch to U.S. Cellular can get deals on a variety of feature-packed smartphones and messaging phones and will join the happiest customers in wireless."

Through Sept. 8, wireless shoppers who switch to U.S. Cellular and activate any new smartphone get a $100 switcher credit per line. That means a family activating five new smartphones can get $500 in switcher credit toward their cell phone bill. They also get unique benefits like new phones faster without continuously signing contracts, Battery Swap and a rewards program where you get points for doing simple things like paying monthly wireless bills on time, adding a line or referring new customers. A family of four who switches to U.S. Cellular's National Premium Plus family plan can save more than $1,000 a year.

U.S. Cellular also is offering Android-powered smartphones like the Samsung Gem for free after $100 mail-in rebate along with a data plan purchase. Customers also can get the LG Optimus U for $29.99 after $100 mail-in rebate with a data plan purchase. The LG Apex is available for just $49.99 with an instant rebate and with a data plan purchase. Customers can get the HTC Desire for just $69.99 and the Samsung Mesmerize for $99.99, both after $100 mail-in rebate along with a data plan purchase.

All smartphone users may attend free Device Workshops at any U.S. Cellular retail store to learn how to get the most out of the cool features that simply their life available on their Android-powered, BlackBerry and Windows devices. All U.S. Cellular devices and plans are backed by the company's high-speed nationwide network, which has the highest call quality and network satisfaction of any national carrier. (North Central Region: U.S. Cellular's high-speed nationwide network has won 11 consecutive J.D. Power and Associates awards for call quality in the North Central Region.)

For more information about all of U.S. Cellular's Device Workshops, plans and phones, deals and other restrictions on these offers, visit any U.S. Cellular store, go to uscellular.com or check out U.S. Cellular on Facebook.

The HTC 7 Pro, HTC Merge and LG Genesis are $149.99 after a $100 mail-in-rebate. The LG Optimus U is $29.99 after $100 mail-in rebate. The HTC Desire is $69.99 after $100 mail-in rebate. The Samsung Mesmerize is $99.99 after $100 mail-in rebate. BlackBerry Curve is $29.99 after $100 mail-in rebate and the BlackBerry Bold is $69.99 after $100 mail-in rebate. LG Apex is $49.99 after instant rebate while supplies last. The Samsung Gem is free after $100 mail-in rebate. Purchase of a data plan is required and a new two-year agreement and activation fee may apply. The Samsung Chrono and LG Saber are $0.01 with an instant in-store rebate. A new two-year agreement and activation fee may apply.

About U.S. Cellular
U.S. Cellular rewards its customers with the unmatched benefits of The Belief Project, an array of industry-leading innovations designed to elevate the customer experience. The Belief Project, named Frost & Sullivan's Customer Value Enhancement of the Year, complements the Chicago-based carrier's growing catalog of cutting-edge phones that are all backed by its high-speed nationwide network. U.S. Cellular was recently named a J.D. Power and Associates 2011 Customer Service Champion and was also named one of Forbes Magazine's 2010 "Most Trustworthy Companies." To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.

For more information:
LaTrina Shepherd
U.S. Cellular
773-355-3364
Latrina.shepherd@uscellular.com