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U.S. CELLULAR BUILDS NEW CELL SITE IN SEBAGO LAKE AREA

SEBAGO and LIMINGTON, Maine, January, 2011 – U.S. Cellular has strengthened its high-speed nationwide network with two new cell sites in East Sebago and South Limington to help residents and businesses stay connected to the web, e-mail and the people who matter most to them. The new site in East Sebago will increase U.S. Cellular's coverage in the towns of Sebago, Baldwin, and Standish, and along Routes 114, 11, and 107. The new site in South Limington will increase U.S. Cellular's coverage in the towns of Limington, Limerick, and North Waterboro, and along Routes 11 and 117. The new sites are two of more than 300 towers U.S. Cellular has built across the state. Both towers are built by U.S. Cellular with the support of the federal Universal Service Fund, a critical resource for wireless expansion throughout rural America.

The network enhancement follows U.S. Cellular's launch of The Belief Project, an array of innovative initiatives like "no contract after the first" with guaranteed upgrades to the newest phones at promotional prices every 18 months. Simply for doing things like paying bills on time, U.S. Cellular gives valuable rewards to use for phone upgrades in as little as 10 months, additional lines, phones, accessories and ringtones.

"The Belief Project is about delighting our customers with services that make their lives easier and providing a reliable network they can count on is a big part of making it possible," said Eric Conlon, director of sales for U.S. Cellular in New England.

To select locations for new towers, U.S. Cellular has teams of system performance engineers who drive through the company's network coverage area, sometimes hundreds of miles a day, to test the signal strength and call quality. U.S. Cellular also listens to customer feedback to find the communities that would benefit from another tower.

With U.S. Cellular's high-speed nationwide network, websites open faster and e-mails download more quickly on the company's line of cutting-edge BlackBerry, Windows Mobile and Android-powered smartphones, like the BlackBerry Bold, HTC Desire and the Samsung Mesmerize, a Galaxy S phone.

In Maine, as in other parts of rural America, first responders such as firefighters and police officers depend on wireless service to respond quickly to emergency situations. Nationwide, nearly 300,000 emergency 911 calls are placed via cell phones every day.

"We need reliable wireless service to protect the health and security of our citizens and public safety officials," said Interim Sheriff Kevin Joyce, with Cumberland County Sheriff's Office. "It's a big help to us when companies like U.S. Cellular expand their networks."

U.S. Cellular has led recent efforts to preserve federal support for rural wireless network development through Connecting Rural America, a coalition of public safety officials, economic development organizations and concerned citizens working for equality in wireless telecommunications. Its goal is to provide rural communities with the same access to wireless technology that urban communities already enjoy.

About The Belief Project
The Belief Project recognizes customer loyalty with national bundled rate plans that offer customers the freedom to enjoy industry-leading benefits without signing continuous contracts – like new phones at promotional prices every 18 months that can be accelerated with points.

With "no contract after the first," new customers fulfill an initial two-year commitment and never have to sign another contract again. Existing customers who switch to the new Belief Plans can simply finish the remainder of their term without extending their current contract.

Customers automatically get valuable rewards just for being a customer that can be used for faster phone upgrades in as little as 10 months. Rewards can also be used to get additional lines, phones, accessories and ringtones.

The Belief Project also includes the industry's only Phone Replacement program. If a customer's phone accidentally breaks or stops working, U.S. Cellular replaces it with the same or similar model at no additional cost. Customers also can save up to 5 percent on their monthly plans for setting up autopay and paperless billing.

These innovative initiatives were developed to address consumers' common frustrations with wireless, elevate the customer experience and create a human relationship, not a contractual one. For more information about The Belief Project, visit uscellular.com.

About U.S. Cellular
U.S. Cellular is committed to fixing wireless one project at a time. The Chicago-based carrier, named one of Forbes Magazine's 2010 "Most Trustworthy Companies," recently unveiled The Belief Project, a series of industry-first, innovative solutions designed to elevate the customer experience. The Belief Project complements U.S. Cellular's growing catalog of cutting-edge phones, all backed by its high-speed nationwide network. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. . You can also check out U.S. Cellular on Facebook.