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30Second Mom Launches with Sponsor U.S. Cellular

New Mobile Website and App Keep Busy Moms "In the Know While On the Go"

CHICAGO, Oct. 6, 2011 – 30Second Mobile and U.S. Cellular (NYSE: USM) announced today the launch of 30Second Mom, a free mobile website and app created to keep busy moms "in the know while on the go." 30Second Mom features hundreds of helpful tips, designed to be read or viewed via video on a smartphone in about 30 seconds or less. The content is created by an international panel of diverse contributors who share their tips across a wide breadth of lifestyle categories including Food, Health, Money, Home, Travel, Beauty and more.

"Today's women are clearly busier than ever - especially moms - and we're turning to our mobile devices to help us keep it all together," said 30Second Mom founder Elisa All, a new-media entrepreneur and mother of three. "Gone are the days of being tied to a computer. Forget the laptop - Mommy needs a smartphone!"

According to recent reports by eMarketer and BabyCenter, moms are more likely to have a smartphone than the general population, spending an average of 6.1 hours a day on the mobile web, and 91 percent of moms do not leave home without their phones. U.S. Cellular knows this mobile mom well and meets her needs with a growing number of products and services designed to simplify her life.

"We're excited about the partnership with 30Second Mom because the site offers helpful tips and great advice packaged in an easy-to-use mobile platform that moms can tap into everyday," said Mary N. Dillon, president and CEO of U.S. Cellular. "This gives our customers another resource they can access to further enhance their wireless experience and stay connected with their families."

U.S. Cellular associate and busy mom Allison Ritt will be among the 20-plus site contributors and will be posting mobile tips. 30Second Mom members can comment, share and interact with contributors, as well as submit their own tips.

"I wanted to partner with U.S. Cellular because they really understand and care about the mobile mom," said All. "Their reputation for excellent customer service and for having the happiest customers in wireless makes them a company I wanted to work with to share great information on this new mobile platform."

About 30Second Mom
30Second Mom is the first brand launched by 30Second Mobile, a mobile media company dedicated to redefining content and connections for mobile platforms. Its goal is to share helpful information via mobile devices in formats of about 30 seconds or less. The company is led by Elisa All, founder of iParenting Media, a network of websites and a product awards program that was acquired by the Walt Disney Company. Learn more about 30Second Mom at www.30secondmom.com, www.facebook.com/30secondmom, www.twitter.com/30secondmom.

About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. U.S. Cellular was named a J.D. Power and Associates 2011 Customer Service Champion and received PC Magazine's 2011 Readers' Choice Award.To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. To get the latest news, promos and videos, connect with U.S. Cellular on Facebook.com/uscellular, Twitter.com/uscellular and YouTube.com/uscellularcorp.

For More Information:
Elisa All
30Second Mom
847-226-7653
elisa@30secondmom.com

Kellie Szabo
U.S. Cellular
773-355-3307
kellie.szabo@uscellular.com