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U.S. CELLULAR TOPS J.D. POWER AND ASSOCIATES CALL QUALITY RANKING FOR THE NINTH CONSECUTIVE TIME

CHICAGO (March 3, 2010) – U.S. Cellular customers in the North Central Region continue to enjoy the highest quality calls on their wireless phones, according to the J.D. Power and Associates 2010 Wireless Call Quality Performance StudySM – Volume 1.

For the ninth reporting period in a row, U.S. Cellular has received the J.D. Power and Associates award for overall call quality in the North Central Region, which includes Illinois, Indiana, Wisconsin, Michigan and Ohio. In addition to experiencing less static/interference, U.S. Cellular customers in this region have fewer problems with initial call connection and dropped or disconnected cell phone calls, according to the study.

"Our customers depend on us to keep them connected to loved ones every single day," said Mike Irizarry, executive vice president and chief technical officer for U.S. Cellular. "What's more, reliable service is an absolute necessity for businesspeople on the go, emergency first responders and so many others across the U.S. Our customers trust us to deliver the absolute best experience."

Conducted twice a year, the J.D. Power and Associates Wireless Call Quality Performance Study measures the number of problems experienced with wireless call quality in seven customer-impacting factors: dropped/disconnected calls; static/interference; connection on first try; voice distortion; no echoes; no immediate voice mail notification; and no immediate text message notification.

"This is certainly an achievement to be proud of. But at the end of the day, awards and statistics aren't what is most important to our customers," said Irizarry "What matters most is that when they need their cell phone to work, it does."

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About U.S. Cellular
The 9,000 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Tour and the touch-screen LG Tritan and HTC Touch Pro 2, which offer e-mail and Web access. U.S. Cellular believes in the power of the community and has made a commitment to invest more than $4.5 million in teachers and schools during 2009 and 2010. Based in Chicago, the company is the nation's sixth-largest wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.