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U.S. CELLULAR OFFERS NEW UNLIMITED NATIONAL CALLING PLANS

Customer Satisfaction Leader Makes Staying Connected Easy, Affordable

CHICAGO, January 18, 2010 – U.S. Cellular today announced new unlimited national calling plans that give customers simple and affordable options to staying connected with their friends and loved ones.

Beginning January 19th, new and existing customers can sign up for the Unlimited National Individual Plan and pay only $69.99 a month for unlimited voice calls. Families can save big and talk as much as they want each month with the new Unlimited National Family Plan that includes two lines for just $119.99. Customers can get up to three additional lines for $49.99 each. Current customers can switch from any other plan to the new plans without a contract extension.

"Our customers can combine the new calling plans with any of our unlimited messaging and data options and create the perfect plan to meet their individual needs," said Alan D. Ferber, executive vice president of operations for U.S. Cellular. "We want to provide more value to make saving simple for our customers and let them know that we have their backs"

U.S. Cellular prides itself in offering innovative services to meet customers' needs that that go above and beyond its award-winning network. Last year, the company introduced its industry-first, free Battery Swap program that allows customers with dead or dying batteries to go into any U.S. Cellular location and swap them out for fully-charged ones. U.S. Cellular also launched its free Overage Protection program that sends text alerts to customers before they reach their voice and texting limits and again when they've topped out for the month, eliminating phone bill surprises.

My Contacts Backup automatically protects the valuable contact information stored in customers' mobile phone for free and lets them easily transfer those contacts to a new handset —or remotely erase them from a lost or stolen phone. The company remains the only wireless provider to offer free incoming calls, pix and texts, saving customers nearly half on their bills.

Information on the Unlimited National Plans is available at www.uscellular.com, at any retail store or by calling a customer care representative at 888-944-9400, or 611 from your U.S. Cellular phone.

About U.S. Cellular
The 9,000 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Tour and Pearl Flip, and the touch-screen LG Tritan, which offer e-mail and Web access. Those features are delivered 10 times faster over U.S. Cellular's new 3G Mobile Broadband network. The company recently received its eighth J.D. Power and Associates award for overall call quality in the North Central Region, which includes Illinois, Indiana, Wisconsin, Michigan and Ohio. Based in Chicago, U.S. Cellular is the nation's fifth-largest full-service wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com.