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SAMSUNG MOBILE AND U.S. CELLULAR® LAUNCH THE SAMSUNG ACCLAIM

Samsung's First Android-Powered Mobile Phone for U.S. Cellular Customers Offers Premium Web and Multimedia Experience

DALLAS  (June 25, 2010) – Samsung Telecommunications America (Samsung Mobile)¹, the No.1 mobile phone provider in the U.S.², and U.S. Cellular, today announced the availability of the premier Android handset, the Samsung Acclaim (SCH-r880). The Acclaim is equipped with a 3.2-inch touch screen, full slide-out QWERTY keyboard and innovative 2.1 Android platform with Google mobile services. The Android 2.1 Operating System provides access to built-in Google mobile services, including Google Browser, Google Maps, Google® Talk and Gmail. Additionally, the Acclaim also gives users access to thousands of applications available in the Android Market.

"We are excited to deliver this cutting-edge technology," said Edward Perez, vice president of sales and marketing operations for U.S. Cellular. "Many of our customers lead busy lifestyles, and the Acclaim is the perfect device for multi-tasking while staying in touch with family and friends."

The Acclaim's slide-out QWERTY keyboard makes it easy for users to quickly send text and picture messages to their friends or post messages to their favorite social networking sites, including Facebook®, MySpace® and Twitter. The Acclaim will be pre-loaded for U.S. Cellular customers with applications such as My Contacts Backup, City ID, Tone Room Deluxe and Your Navigator Deluxe, U.S. Cellular's free voice-prompted turn-by-turn navigation system.

Ideal for the consumer on-the-go, the Samsung Acclaim is equipped with stereo Bluetooth® capabilities for seamless hands-free communication and is compatible with Virtual Private Network (VPN) for easy access to company records and information. The Acclaim also offers advanced features to auto sync your e-mail and contacts while managing both personal e-mail and corporate e-mail through Microsoft Exchange.

The Samsung Acclaim's brilliant, 3.2 inch touch screen display incorporates specially designed widgets that allow users to customize and personalize their phone, with instant access to their favorite functions. The 3.0 megapixel camera and camcorder on the Samsung Acclaim feature an LED Flash and Auto Focus and comes standard with a 4 GB microSD card included (supports up to 32GB of external memory) to instantly capture and store all your favorite moments.

Key features of the Samsung Acclaim include:

  • 3.2 inch Touchscreen Display
  • 3.0 Megapixel Camera/Camcorder with LED flash
  • Android 2.1 (Eclair) Operating System
  • One-Touch Access to Android Market
  • Google Browser
  • Google Mobile Services (Google Browser, Google Maps, Google® Talk and Gmail)
  • Memory Card Support: microSD Card (4GB included, supports up to 32GB)
  • Support for Corporate and Personal Email
  • Text, Picture and Video Messaging
  • Wi-Fi (Wireless Fidelity), Bluetooth® and VPN (Virtual Private Network) Compatible
  • Standard Rechargeable Lithium Ion battery
  • Dimensions: 4.49" X 2.32" X .60"
  • Weight: 4.59 Ounces

The Samsung Acclaim will be available July 9 for $99.95 after mail-in rebate at U.S. Cellular retail locations or at www.uscellular.com. Customers who purchase the Acclaim will receive a $20 gift card to use towards applications in the Android Market. For additional information about the Samsung Acclaim visit www.samsungmobileusa.com.

About Samsung Telecommunications America
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About U.S. Cellular
The 9,000 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Tour and the touch-screen LG Tritan and HTC Touch Pro 2, which offer e-mail and Web access. U.S. Cellular believes in the power of the community and has made a commitment to invest more than $4.5 million in teachers and schools during 2009 and 2010. Based in Chicago, the company is the nation's sixth-largest wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.

¹Samsung Mobile is proud to provide ENERGY STAR-qualified power adapters with its mobile phones and accessories. ENERGY STAR qualified products use less energy, save money, and help protect the environment. Products that have earned the ENERGY STAR meet strict energy-efficiency guidelines set by the US Environmental Protection Agency and the US Department of Energy.

²Number one mobile phone provider in the U.S claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics Q1 2010, Q1-Q4 2009 and Q3 and Q4 2008 U.S. Market Share Handset Shipments Reports.