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SAMSUNG MOBILE AND U.S. CELLULAR LAUNCH THE SAMSUNG EXEC™

Feature-Packed Smartphone Equipped with Windows Mobile 6.5 Platform

DALLAS – April 26, 2010 – Samsung Telecommunications America (Samsung Mobile)1 the No.1 mobile phone provider in the U.S.2, and U.S. Cellular announce the availability of the Samsung Exec (SCH-i225). The Exec is a slim, power-packed smartphone that offers users functionality and a wide array of features.

"Many of our customers are multi-taskers who want smartphones that helps them get their work done even when they're out of the office," said Ed Perez, vice-president of marketing and sales for U.S. Cellular. "The Exec delivers on this need and most important, keeps them connected with family and friends."

Equipped with a Microsoft Windows Mobile 6.5 platform, Exec users can access personal and corporate email through Microsoft Office Outlook® ActiveSync. The Exec also features other Microsoft Office programs including PowerPoint Mobile and WordMobile to increase mobile productivity at work or home. The Microsoft Windows Mobile 6.5 platform on the Exec allows users to personalize their phone with the Windows Mobile® Device Center, which synchronizes their favorite music, pictures and videos.

The high-speed HTML browser and spacious full QWERTY keyboard on the Exec offers users a powerful entertainment and social networking feature set, including one-touch access to all the latest Widgets and social networking sites like Facebook, MySpace, Twitter and Flicker®. The Samsung Exec also has an array of messaging features including text and picture messaging and access to instant messaging through Windows Live® Messenger.

The 2.0 megapixel camera with camcorder enables users to take photos and videos in an instant, while Bluetooth® capabilities offer users seamless hands-free communication. Additionally, the Exec is equipped with a built-in music player and optional external memory up to 32GB.

Key features of the Samsung Exec include:

  • Windows Mobile® 6.5 Standard
  • Microsoft Office Outlook® ActiveSync
  • Microsoft Internet Explorer®
  • Microsoft Windows Live Messenger
  • Microsoft Windows Media® Player
  • Microsoft Windows Marketplace
  • Adobe Reader LE 2.5
  • Stereo Bluetooth® Connectivity
  • 2.0 Megapixel Camera/Camcorder
  • Text, Picture and Video Messaging
  • Personal Tools: Calendar, Alarms, Anniversary Reminder, Tasks
  • Optional External Memory Up to 32GB
  • Talk Time: 8 hours
  • Dimensions: 4.61" X 2.36" X .45" inches


The Samsung Exec is available at U.S. Cellular retail locations or at www.uscellular.com. For additional information about the Samsung Exec visit www.samsungmobileusa.com.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About U.S. Cellular
The 9,000 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Tour and the touch-screen LG Tritan and HTC Touch Pro 2, which offer e-mail and Web access. U.S. Cellular believes in the power of the community and has made a commitment to invest more than $4.5 million in teachers and schools during 2009 and 2010. Based in Chicago, the company is the nation's sixth-largest wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.

1Samsung Mobile is proud to provide ENERGY STAR-qualified power adapters with its mobile phones and accessories. ENERGY STAR qualified products use less energy, save money, and help protect the environment. Products that have earned the ENERGY STAR meet strict energy-efficiency guidelines set by the US Environmental Protection Agency and the US Department of Energy.
2Number one mobile phone provider in the U.S. claim for Samsung Mobile based upon reported shipment data, according to Strategy Analytics Q4 2009 U.S. Market Share Handset Shipments Reports