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U.S CELLULAR PROMOTES JEFFREY S. HOERSCH TO VICE PRESIDENT OF FINANCIAL PLANNING AND ANALYSIS

CHICAGO (April 8, 2010) – United States Cellular Corporation (NYSE: USM) has announced that Jeffrey S. Hoersch has been promoted to the new role of vice president of financial planning and analysis, effective March 31, 2010. He will report to Steven T. Campbell, executive vice president-finance and chief financial officer. The new role was created when the company combined its financial planning and strategic planning teams.

Hoersch, 43, has been with U.S. Cellular for more than 17 years. Most recently, he was senior director, financial planning and analysis. His previous roles included director of business planning and analysis for the Central Region, which consists of U.S. Cellular's markets in Iowa, Nebraska and Wisconsin.

"Jeff is an outstanding finance executive who brings a long-term perspective on our industry and deep knowledge of our business operations to this new role," said Campbell. "He's been successful as he's grown within the company and will be a strong addition to our senior leadership team."

Hoersch earned his MBA degree from the University of Wisconsin-Whitewater and his bachelor of finance degree from Marquette University. He is also a Certified Public Accountant.

He lives in Elgin, Ill., with his wife and three children.

About U.S. Cellular
The 9,000 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Tour and the touch-screen LG Tritan and HTC Touch Pro 2, which offer e-mail and Web access. U.S. Cellular believes in the power of the community and has made a commitment to invest more than $4.5 million in teachers and schools during 2009 and 2010. Based in Chicago, the company is the nation's sixth-largest wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.