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U.S. Cellular appoints Jon Lomax to director of the Tulsa Customer Care Center

TULSA, Okla. – Dec. 22, 2010 – Jon Lomax has been named director of U.S. Cellular's Tulsa Customer Care Center. His responsibilities include managing the day-to-day operations of the center, which employs approximately 500 associates.

In his new role, Lomax ensures that his teams of associates are successfully educating customers and potential customers about The Belief Project, an array of innovative initiatives like "no contract after the first" with automatic upgrades to the newest phones at promotional prices every 18 months. Just for being a customer, U.S. Cellular gives valuable rewards to use for phone upgrades in as little as 10 months as well as additional lines, phones, accessories and ringtones. These initiatives were created to elevate the customer experience.

"Jon's experience and passion for delighting our customers make him an exceptional leader for our call center associates in Tulsa," said Lynn Costlow, U.S. Cellular's vice president of customer service. "We noticed that wireless customers share some common frustrations about their service and Jon will help us demonstrate how we're fixing them, one project at a time."

Lomax has been with U.S. Cellular for more than 10 years. He began his career serving as a customer service supervisor in Knoxville and continued to grow within the company. Lomax has served in various leadership capacities in Tulsa, Knoxville and Bloomington, Ill. Prior to his appointment, Lomax served as the director for the Knoxville Customer Care Center.

"I'm excited to return to Tulsa and lead this outstanding team of associates who share our company-wide passion for delivering exceptional customer service," Lomax said.

Lomax received his bachelor's degree in management from Kaplan University. He will reside in Owasso, Okla.

Lomax replaces Denise Hutton, who has been named vice president of organizational learning. U.S. Cellular operates five centers, which are located in Bolingbrook, Ill.; Cedar Rapids, Iowa; Tulsa, Okla.; Knoxville, Tenn.; and Waukesha, Wis. The five centers handle approximately 2 million calls each month.

About The Belief Project
Launched Oct. 1, The Belief Project recognizes customer loyalty with national bundled plans that offer customers the freedom to enjoy industry-leading benefits without signing continuous contracts – like new phones at promotional prices every 18 months that can be accelerated with points.

With "no contract after the first," new customers fulfill an initial two-year commitment and never have to sign another contract again. Existing customers who switch to the new Belief Plans can simply finish the remainder of their term without extending their current contract.

Customers automatically get valuable rewards just for being a customer that can be used for faster phone upgrades in as little as 10 months. Rewards can also be used to get additional lines, phones, accessories and ringtones.

The Belief Project also includes the industry's only Phone Replacement program. If a customer's phone accidentally breaks or stops working, U.S. Cellular replaces it with the same or similar model at no additional cost. Customers also can save up to 5 percent on their monthly plans for setting up autopay and paperless billing.

These innovative initiatives were developed to address consumers' common frustrations with wireless, elevate the customer experience and create a human relationship, not a contractual one. For more information about The Belief Project, visit uscellular.com.

About U.S. Cellular
U.S. Cellular is committed to fixing wireless one project at a time. The Chicago-based carrier, named one of Forbes Magazine's 2010 "Most Trustworthy Companies," recently unveiled The Belief Project, a series of industry-first, innovative solutions designed to elevate the customer experience. The Belief Project complements U.S. Cellular's growing catalog of cutting-edge phones, all backed by its high-speed nationwide network. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.