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U.S. CELLULAR'S NEW PREPAID PLANS IDEAL FOR HOLIDAY VALUE-SEEKERS

Plans Range from $29 – $49 with Unlimited Messaging and Data Options

CHICAGO – (December 2, 2010) – U.S. Cellular is giving value-seekers another reason to rejoice this holiday season with the announcement of three new prepaid monthly plans ranging from $29 to $49. These high-value plans are great options for those who want to experience the joys of wireless with no bill surprises. Prepaid plans also represent a great way for new customers to check out U.S. Cellular's cool phones, high-speed network and excellent customer service.

"We always want to delight our customers, and these plans are designed to meet their specific needs," said Edward Perez, vice president of marketing and sales operations for U.S. Cellular. "They will also enjoy other great perks like unlimited text, picture and video messaging and our free Battery Swap Program."

With balancing the budget on the minds of many, prepaid plans can help customers stay on top of spending and don't require a contractual agreement. U.S. Cellular's new prepaid plans offer spending flexibility through unlimited messaging choices and graduated levels of included voice minutes.

The $29 Prepaid Plan is ideal for customers who text more than they talk. It includes 200 minutes and unlimited text, picture and video messaging. Designed for the avid texter, the Samsung Messager Touch would pair well with this prepaid plan. This handset boasts a 2.6" QVGA touchscreen and full slide-out keyboard.

The $39 Prepaid Plan is geared toward customers who primarily text and surf the web. It includes 400 minutes, unlimited text, picture and video messaging and up to 5G of web browsing. Cool phones that suit this plan include the Samsung Freeform, Motorola GRASP and LG Mystique which all have full keyboards.

The $49 Prepaid Plan is a good fit for customers who use their phones for talking and texting. It includes 1,000 minutes and unlimited text, picture and video messaging. The LG Wine or Samsung Profile would couple nicely with this plan.

U.S. Cellular also recently introduced new Belief Plans for postpaid customers. The $69.99 Primary Plus Plan, the best value in wireless, is smartphone-friendly and comes with 5GB of data, unlimited text, picture and video messaging and free GPS navigation. This plan also includes free unlimited incoming calls from any phone, nights and weekends and mobile-to-mobile calls.

The Essential Plus Family Plan comes with two lines for $139.99 per month with 1500 shared minutes, unlimited messaging and 5GB of data per line, and the Premium Plus Family Plan offers two lines with unlimited minutes and messaging, 5GB of data per line, Phone Replacement and GPS navigation for $179.99 per month.

For more information about all of U.S. Cellular's plans and phones, visit any U.S. Cellular store, go to uscellular.com or check out U.S. Cellular on Facebook.

About The Belief Project
Launched Oct. 1, The Belief Project recognizes customer loyalty with national bundled rate plans that offer customers the freedom to enjoy industry-leading benefits without signing continuous contracts – like phone upgrades at promotional prices every 18 months that can be accelerated with points.

With "no contract after the first," new customers fulfill an initial two-year commitment and never have to sign another contract again. Existing customers who switch to the new Belief Plans can simply finish the remainder of their term without extending their current contract.

Customers automatically get valuable rewards just for being a customer that can be used for even faster phone upgrades in as little as 10 months. Rewards can also be used to get additional lines, phones, accessories, and ringtones.

The Belief Project also includes the industry's only Phone Replacement program. If a customer's phone accidentally breaks or stops working, U.S. Cellular replaces it with the same or similar model at no additional cost. Customers also can save up to 5 percent on their monthly plans for setting up autopay and paperless billing.

These innovative initiatives were developed to address consumers' common frustrations with wireless, elevate the customer experience and create a human relationship, not a contractual one. For more information about The Belief Project, visit uscellular.com.

About U.S. Cellular
U.S. Cellular is committed to fixing wireless one project at a time. The Chicago-based carrier, named one of Forbes Magazine's 2010 "Most Trustworthy Companies," recently unveiled The Belief Project, a series of industry-first, innovative solutions designed to elevate the customer experience. The Belief Project complements U.S. Cellular's growing catalog of cutting-edge phones, all backed by its high-speed nationwide network. To learn more about the company visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.

For more information, contact:
Chelsea L. Whittington, U.S. Cellular
773-355-3561
chelsea.whittington@uscellular.com