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U.S. CELLULAR MAKES IT EASY TO SWITCH WITH $150 SMARTPHONE ACTIVATION CREDIT DURING HOLIDAY SALE

Current Customers Also Get A Credit When Adding New Smartphone Lines

CHICAGO – [November 22, 2010] — U.S. Cellular announced its latest in a series of customer-focused offers today that will appeal to potential switchers and delight current customers. The carrier introduced a $150 Smartphone Activation Credit for new and existing customers who add smartphone lines. The offer is available during a week-long sale on the carrier's entire lineup of Android-powered smartphones that began today and runs through Monday, Nov. 29. New customers purchasing a smartphone and existing customers who add a smartphone line to their Belief Plan will get a $150 credit off future bills.

The activation credit gives consumers one more reason to take advantage of the Android sale and the benefits of The Belief Project, an array of innovative initiatives like "no contract after the first" with guaranteed upgrades to the newest phones at promotional prices every 18 months or even faster when using Belief Rewards points.

"We want to remove barriers for consumers who've heard about everything we have to offer and are ready to experience something better," said Edward Perez, vice president of marketing and sales operations for U.S. Cellular. "We believe the $150 activation credit combined with the great deals on our Android-powered smartphones and the unmatched benefits of The Belief Project will make it hard to resist giving U.S. Cellular a try."

U.S. Cellular recently introduced a $69.99 Primary Plus Plan, another smartphone-friendly offering, that comes with 5GB of data with unlimited text, picture and video messaging, and free GPS navigation. The monthly rate plan also comes with free unlimited incoming calls from any phone, nights and weekends and mobile-to-mobile calls. Fami ly plans that appeal to smartphone users include the Essential Plus Family Plan that comes with two lines for $139.99 per month with 1500 shared minutes, unlimited messaging and 5GB of data per line. The Premium Plus Family Plan offers two lines with unlimited minutes and messaging, 5GB of data per line, Phone Replacement and GPS navigation for $179.99 per month.

The Belief Project recognizes customer loyalty with national bundled rate plans that offer customers the freedom to enjoy benefits without signing continuous contracts. Customers get valuable rewards for even faster phone upgrades in as little as 10 months. Rewards can also be used for additional lines, phones, accessories and ringtones. The Belief Project also includes the industry's only Phone Replacement program that allows customers to bring in their accidentally broken or malfunctioning phone and get a replacement of the same or a similar model. Customers also can save up to 5 percent on their monthly plans for setting up autopay and paperless billing.

"We're confident that once customers experience all of the unique benefits of being a U.S. Cellular customer, they won't want to leave," Perez said.

For more information about the $150 Smartphone Activation Credit and The Belief Project, visit any U.S. Cellular store, go to uscellular.com or check out U.S. Cellular on Facebook.

About U.S. Cellular
U.S. Cellular is committed to fixing wireless one project at a time. The Chicago-based carrier, named one of Forbes Magazine's 2010 "Most Trustworthy Companies," recently unveiled The Belief Project, a series of industry-first, innovative solutions designed to elevate the customer experience. The Belief Project complements U.S. Cellular's growing catalog of cutting-edge phones, all backed by its high-speed nationwide network. To learn more about the company visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.