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U.S. CELLULAR BUILDS NEW CELL SITE IN KIRKSVILLE

Columbia, Mo., Nov. 16, 2010 – U.S. Cellular has strengthened its high-speed nationwide network with a new cell site in Kirksville to help residents and businesses stay connected to the web, e-mail and the people who matter most to them. The new site will increase U.S. Cellular's coverage in the areas southwest of Kirksville along Highway 11 and is one of more than 800 towers U.S. Cellular has built across the state.

The network enhancement follows U.S. Cellular's launch of The Belief Project, an array of innovative initiatives like "no contract after the first" with automatic upgrades to the newest phones at promotional prices every 18 months. Just for being a customer, U.S. Cellular gives valuable rewards to use for phone upgrades in as little as 10 months depending on the customer's plan, additional lines, phones, accessories, and ringtones.

"The Belief Project is about delighting our customers with services that make their lives easier and providing a reliable network they can count on is a big part of making it possible," said Nathan Waddell, director of sales for U.S. Cellular in Missouri.

To select locations for new towers, U.S. Cellular has teams of system performance engineers who drive through the company's network coverage area, sometimes hundreds of miles a day, to test the signal strength and call quality. U.S. Cellular also listens to customer feedback to find the communities that would benefit from another tower.

With U.S. Cellular's high-speed nationwide network, websites open faster and e-mails download more quickly on the company's line of cutting-edge BlackBerry, Windows Mobile and Android-powered smartphones, like the BlackBerry Bold, HTC Desire and the Samsung Mesmerize, a Galaxy S device.

About The Belief Project
Launched Oct. 1, The Belief Project recognizes customer loyalty with national bundled rate plans that offer customers the freedom to enjoy industry-leading benefits without signing continuous contracts – like new phones at promotional prices every 18 months that can be accelerated with points.

With "no contract after the first," new customers fulfill an initial two-year commitment and never have to sign another contract again. Existing customers who switch to the new Belief Plans can simply finish the remainder of their term without extending their current contract.

Customers automatically get valuable rewards just for being a customer that can be used for faster phone upgrades in as little as 10 months depending on their Belief Plan. Rewards can also be used to get additional lines, phones, accessories, and ringtones.

The Belief Project also includes the industry's only Phone Replacement program. If a customer's phone accidentally breaks or stops working, U.S. Cellular replaces it with the same or similar model at no additional cost. Customers also can save up to 5 percent on their monthly plans for setting up autopay and paperless billing.

These innovative initiatives were developed to address consumers' common frustrations with wireless, elevate the customer experience and create a human relationship, not a contractual one. For more information about The Belief Project, visit uscellular.com.

About U.S. Cellular
U.S. Cellular is committed to fixing wireless one project at a time. The Chicago-based carrier, named one of Forbes Magazine's 2010 "Most Trustworthy Companies," recently unveiled The Belief Project, a series of industry-first, innovative solutions designed to elevate the customer experience. The Belief Project complements U.S. Cellular's growing catalog of cutting-edge phones, all backed by its high-speed nationwide network. To learn more about the company visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.