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U.S. CELLULAR ACTIVATES NEW CELL SITE IN BASSETT

BASSETT, Va. (Dec. 24, 2010) – U.S. Cellular has strengthened its high-speed nationwide network with a new cell site West of Bassett in the Stone Sore area to help residents and businesses get connected to the web, e-mail and the people who matter most to them. The new site brings both new and improved coverage to the area. Residents should see improved coverage along route 57, in the Stone Store area, and along the eastern edge of the Phillpott Resvoir. The site is one of more than 230 towers U.S. Cellular has built across the state. The network enhancement follows U.S. Cellular's launch of The Belief Project, an array of innovative initiatives like "no contract after the first" with automatic upgrades to the newest phones at promotional prices every 18 months. Just for being a customer, U.S. Cellular gives valuable rewards to use for phone upgrades in as little as 10 months, additional lines, phones, accessories and ringtones.

"The Belief Project is about delighting our customers with services that make their lives easier and providing a reliable network they can count on is a big part of making it possible," said Dee Taylor, director of sales for U.S. Cellular in the Mid-Atlantic.

To select locations for new towers, U.S. Cellular has teams of system performance engineers who drive through the company's network coverage area, sometimes hundreds of miles a day, to test the signal strength and call quality. U.S. Cellular also listens to customer feedback to find the communities that would benefit from another tower.

With U.S. Cellular's high-speed nationwide network, websites open faster and e-mails download more quickly on the company's line of cutting-edge BlackBerry, Windows Mobile and Android-powered smartphones, like the BlackBerry Bold, HTC Desire and the Samsung Mesmerize, a Galaxy S phone.

About The Belief Project
Launched Oct. 1, The Belief Project recognizes customer loyalty with national bundled rate plans that offer customers the freedom to enjoy industry-leading benefits without signing continuous contracts – like new phones at promotional prices every 18 months that can be accelerated with points.

With "no contract after the first," new customers fulfill an initial two-year commitment and never have to sign another contract again. Existing customers who switch to the new Belief Plans can simply finish the remainder of their term without extending their current contract.

Customers automatically get valuable rewards just for being a customer that can be used for faster phone upgrades in as little as 10 months. Rewards can also be used to get additional lines, phones, accessories and ringtones.

The Belief Project also includes the industry's only Phone Replacement program. If a customer's phone accidentally breaks or stops working, U.S. Cellular replaces it with the same or similar model at no additional cost. Customers also can save up to 5 percent on their monthly plans for setting up autopay and paperless billing.

These innovative initiatives were developed to address consumers' common frustrations with wireless, elevate the customer experience and create a human relationship, not a contractual one. For more information about The Belief Project, visit uscellular.com.

About U.S. Cellular
U.S. Cellular is committed to fixing wireless one project at a time and recently unveiled The Belief Project, an array of industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier provides the best cell phone service in the country according to survey results released by Consumer Reports, which found that wireless customers are more satisfied with U.S. Cellular than every other major wireless company. U.S. Cellular was also named one of Forbes Magazine's 2010 "Most Trustworthy Companies." The Belief Project complements U.S. Cellular's growing catalog of cutting-edge phones that are all backed by its high-speed nationwide network. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.