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THE BELIEF PROJECT FROM U.S. CELLULAR SURPASSES 1 MILLION CUSTOMERS

Company Celebrates by Surprising Customers with More than 1 Million Belief Reward Points to Use Toward New Phones, Faster Upgrades, Ringtones, Accessories and More

CHICAGO – (December 23, 2010) – On the heels of its top ranking by customers in a Consumer Reports survey, U.S. Cellular is celebrating the more than 1 million customers who are now part of The Belief Project. Staying true to its commitment to delighting customers, the company marked this milestone by surprising Moshe Weitzberg of Highland Park, Ill., with a windfall of 100,000 Belief Reward Points. The appreciation continued when another 1,000 customers on Belief Plans were randomly chosen to receive a gift of 1,000 Belief Reward Points. That's a giveaway of more than 1 million points, just in time for the holidays.

"I recently switched to U.S. Cellular because of their commitment to the community," said an excited Weitzberg when company representatives called to deliver the news. "This is unbelievable. They're already showing how much they value me as a customer."

The Belief Project recognizes customer loyalty with innovative programs like upgrades to the coolest phones at promotional prices every 18 months without requiring customers to repeatedly sign contracts. After completing the first contract, customers never have to sign another one. U.S. Cellular customers on Belief Plans get Belief Reward Points for doing simple things like paying their monthly bill on time, adding a line or referring new customers.

Weitzberg now has some fun decisions to make because 100,000 Belief Reward Points go a long way. He could upgrade all of the lines on his Belief Plan to the hottest Android-powered smartphones and get the Samsung Galaxy Tab™, a handheld mobile tablet with a 7-inch screen that runs on the Android platform and provides an impressive multimedia, messaging and music experience. In addition to these cutting-edge devices, Weitzberg would still have plenty of Belief Reward Points left over to use for free accessories, ringtones or spread holiday cheer by giving a phone as a gift.

The 1,000 lucky customers who were surprised with 1,000 Belief Reward Points can bump their phone upgrades up a whole month or use them for free ringtones and accessories too.

"We predicted that the millionth customer would sign up for a Belief Plan some time in February. Hitting this mark in December says that existing and new customers are embracing how we're changing the rules of the wireless industry," said Alan D. Ferber, executive vice president of operations for U.S. Cellular. "We love our customers, which is why we're always looking for ways to show them how much they are appreciated. They can expect surprises like these to continue."

A recent Consumer Reports survey of 58,000 participants ranked U.S. Cellular #1 in service and was named the best carrier in the country based on customer feedback.

For more information about The Belief Project, visit any U.S. Cellular store, go to uscellular.com or check out U.S. Cellular on Facebook. All decisions on award of Belief Points are final.

About The Belief Project
The Belief Project recognizes customer loyalty with national bundled plans that offer customers the freedom to enjoy industry-leading benefits without signing continuous contracts – like guaranteed upgrades to the newest phones at promotional prices every 18 months.

With "no contract after the first," new customers fulfill an initial two-year commitment and never have to sign another contract again. Existing customers who switch to the new Belief Plans can simply finish the remainder of their term without extending their current contract.

Customers automatically get valuable rewards just for being a customer that can be used for even faster phone upgrades in as little as 10 months. Rewards can also be used to get additional lines, phones, accessories and ringtones.

The Belief Project also includes the industry's only Phone Replacement program. If a customer's phone accidentally breaks or stops working, U.S. Cellular replaces it with the same or similar model at no additional cost. Customers also can save up to 5 percent on their monthly plans for setting up autopay and paperless billing.

These innovative initiatives were developed to elevate the customer experience and create a human relationship, not a contractual one. For more information about The Belief Project, visit uscellular.com.

About U.S. Cellular
U.S. Cellular is committed to fixing wireless one project at a time and recently unveiled The Belief Project, an array of industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier provides the best cell phone service in the country according to survey results released by Consumer Reports, which found that wireless customers are more satisfied with U.S. Cellular than every other major wireless company. U.S. Cellular was also named one of Forbes Magazine's 2010 "Most Trustworthy Companies." The Belief Project complements U.S. Cellular's growing catalog of cutting-edge phones that are all backed by its high-speed nationwide network. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.

For more information, contact:
Chelsea L. Whittington, U.S. Cellular
Office: 773-355-3561
chelsea.whittington@uscellular.com