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U.S. CELLULAR'S CALLING ALL COMMUNITIES CAMPAIGN HEATS UP

Company releases first-ever Top 100 Schools List

CHICAGO, December 11, 2009 – "Where do we stand?" That’s what schools across the nation want to know as U.S. Cellular’s Calling All Communities $1 million campaign approaches its halfway mark. Mounting excitement inspired the company to take an unprecedented measure and release standings for the Top 100 schools instead of the usual Top 20.

The Top 100 represents a great start in gathering community support while outpacing 4,400-plus schools who share in the 56,000 votes cast. Right now, it takes about 100 votes to break into this list. Another 100 votes lands you in the Top 50, and the coveted Top 10 will take only 1,000 votes.

Now through January 15, 2010, communities can rally around their favorite schools to share $1 million. The ten schools with the most votes will win $100,000 each to use however they choose.

"We thought it would be fun to do something different and share this extended list," said Jeff Childs, senior vice president and chief human resources officer for U.S. Cellular. "We understand that schools want to know what it takes to win, and it’s still anybody’s game."

With 35 days left in the campaign and more votes being cast daily, the Top 100 list is only a temporary indicator. Rankings can change quickly. In last year’s program, two of the winning schools had never appeared in the Top 20.

"Seeing all these schools representing so many different communities is fantastic," said Childs. "We encourage them to keep working hard to get those votes. Schools still have plenty of time to get family and friends involved and become a champion."

U.S. Cellular plans to share the Top 100 schools list one more time before the end of the campaign. Click here to check out the current leaderboard. Updates are posted weekly at participating U.S. Cellular stores, at uscellular.com/callingallcommunities and on U.S. Cellular’s facebook page.

Anyone 18 or older can visit any U.S. Cellular store to pick up a voting code, and each voting code can only be used once. Schools of all sizes, public, private, urban and rural, K- 12 have a chance to become a Calling All Communities champion. Winning schools will be announced in February 2010. No purchase is necessary to vote. See official rules at uscellular.com/callingallcommunities.

About U.S. Cellular
The 9,000 associates of U.S. Cellular believe a wireless phone enhances people’s lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Tour and Pearl Flip, and the touch-screen LG Tritan, which offer e-mail and Web access. Based in Chicago, U.S. Cellular is the nation’s fifth-largest full-service wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com.