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U.S. CELLULAR TO PROMOTE EDWARD C. PEREZ TO VICE PRESIDENT–MARKETING AND SALES OPERATIONS

CHICAGO, Nov. 17, 2009 – United States Cellular Corporation (NYSE: USM) today announced that it plans to appoint Edward C. Perez to vice president–marketing and sales operations, effective Jan. 1, 2010. Perez is currently senior director of U.S. Cellular's business support system/operations support system track in the company's strategic operational program.

"Ed Perez has been a respected and motivating leader in our sales, marketing and product teams for more than a dozen years," said John E. Rooney, U.S. Cellular president and CEO. "Our success begins with strong leaders who model the values and behaviors that are the cornerstones of our company culture. Ed understands that how we achieve our goals is just as important as the goals themselves."

Perez began at U.S. Cellular 13 years ago in the sales operations team. He has been the company's senior director of sales and marketing in the West and Central regions and senior director of the product group in marketing. Perez was still in that marketing role when he was tapped to be the interim senior director of brand management when U.S. Cellular launched its new brand identity in 2008.

When U.S. Cellular ran its annual United Way giving campaign, Perez led fundraising efforts for the company's teams in the Central region and its Regional Support Office.

Perez has a B.S. in marketing from Missouri State University. He lives in Glen Ellyn, Ill., with his wife Joelle and their three children.

About U.S. Cellular The 9,000 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Tour and Pearl Flip, and the touch-screen LG Tritan, which offer e-mail and Web access. Based in Chicago, U.S. Cellular is the nation's fifth-largest full-service wireless carrier, serving 6.2 million customers across the country. To learn more about the company, visit one of its retail stores or uscellular.com.