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U.S. CELLULAR REVS UP KLAMATH KRUISE WITH PEOPLE'S CHOICE AWARD

Car Enthusiasts Can Text-to-Vote for Their Favorite Entries at Show 'N Shine

KLAMATH FALLS, Ore., June 24, 2009 – As car enthusiasts from across Oregon and Northern California return to Klamath Falls for the annual Kruise of Klamath, U.S. Cellular is introducing a new event to ensure visitors and residents alike have a "gas" while in town. This year marks the beginning of the U.S. Cellular People's Choice Award, a new prize for presenters at the "Show 'N Shine."

"The Kruise is a Klamath Falls tradition and U.S. Cellular looks forward to being part of the celebration. Our associates and their families can't wait to see all the vintage and classic cars on display," said Heather Owens, director of sales for U.S. Cellular.

Saturday, June 27, kicks off with the "Show 'N Shine" at 11 a.m. Visitors can text-to-vote their favorite entry at the show by sending a text message to "94597." At 3 p.m., U.S. Cellular will announce the winner of the People's Choice Award during the awards ceremony.

About U.S. Cellular
The 9,000 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Curve, HTC Touch Pro and the touch-screen Samsung Delve, which offer e-mail and Web access. Based in Chicago, U.S. Cellular is the nation's fifth-largest full-service wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com.